Fundraising Friday | February 6, 2015

February 6, 2015

FundraisingFriday


A followup to our earlier post, Three lessons in nonprofit storytelling from HONY (Humans of New York) shares how HONY managed to raise over $1 million in a matter of days with their Indiegogo campaign. Great lessons for fundraisers.

Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do. Are you ignoring your middle donors? Nancy Schwartz with Alert! Missing Middle Donors

A new study is showing that thank you calls increase subsequent giving AND the thank you call increased the average size of the subsequent gifts. Stumped on the ‘how to’ aspect? Read this.

How do YOU stay productive in an ADHD world? Beth Kanter offered up an inspiring curation in this month’s Nonprofit Blog Carnival: Personal Productivity Tips for Nonprofits

This week’s What’s in my Mailbox features a letter and newsletter with a real focus on the donor. And you won’t want to miss the terrific monthly giving ask.

Get Rid of Transactional Fundraising. Amen. New from Veritus.

And I loved this week’s What’s in my Inbox, from Nothing But Nets. This email asks supporters to ‘Donate Your Birthday’ in a fun and easy way. And don’t miss the terrific monthly giving lightbox.

Give the people what they want…isn’t nearly as powerful as teaching people what they need. From Seth Godin.

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