
In terms of sheer engagement, what could be better than this email from Greenpeace?
Starting with the personalized, hard-to-resist-opening subject header: Is this you Pamela?, Greenpeace asks the reader to take a quiz to determine if you ‘have what it takes’ to be one of their select brave, nervous volunteers, ready for a secret mission.
Success! The results (shareable on Google+, Twitter, and Facebook) assure me that I have a ‘determined courage,’ a lot like Greenpeace activist Brikesh Singh, inspiring curiosity to learn more about Brikesh.
Fun stuff. I’m definitely engaged. And Greenpeace has my number. What’s next?





















I can’t wait to meet with you personally.
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