What’s in my Inbox | Sheer engagement from Greenpeace

March 17, 2015


In terms of sheer engagement, what could be better than this email from Greenpeace?


Starting with the personalized, hard-to-resist-opening subject header: Is this you Pamela?, Greenpeace asks the reader to take a quiz to determine if you ‘have what it takes’ to be one of their select brave, nervous volunteers, ready for a secret mission.


Success! The results (shareable on Google+, Twitter, and Facebook) assure me that I have a ‘determined courage,’ a lot like Greenpeace activist Brikesh Singh, inspiring curiosity to learn more about Brikesh.


Fun stuff. I’m definitely engaged. And Greenpeace has my number. What’s next?

{ 0 comments… add one now }

Leave a Comment

Previous post:

Next post: