What’s in my Mailbox | Multichannel Appeal from the Heart

April 8, 2015


How do you start when you’re starting at zero? Today’s What’s in my Mailbox features a direct mail piece and e-appeal for Grace Café, “soon to be located in Danville, KY, is a nonprofit, pay-what-you-can community restaurant committed to serving delicious, fresh, locally-sourced, organic-when-possible, highly-nutritious food for everyone in our community.”

Copywriter Mary Cahalane, who wrote both appeals, says:

“Grace Café is a pay-what-you-can community café being built in Danville, KY. Their mission is to end hunger by providing healthy, locally-sourced meals to the community. Instead of a cash register, people will donate what they can, or volunteer instead.

Grace Café faces some challenges – it’s a new idea for this community. And it’s hard to raise money without something tangible to show for it yet. But they’ve secured a location and are building the restaurant now, thanks to donated services and equipment.

Our communications goal has been to speak about Grace Cafe and the community cafe concept in simple, easy to understand language. It’s a poor area, and we want to connect people to the real need many of their neighbors have. And it’s working – people are responding generously. Grace happens!”







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