Mapping the donor journey. What systems do you have in place for new donors?

February 1, 2018

By 10 AM on #GivingTuesday, were you already exhausted?

You nailed your year-end campaign. Segmented your letter to eight different audiences. Corralled board members to write sticky notes. Hand-addressed the envelopes to your major donors. Made follow up phone calls. In short, you put your blood, sweat and tears into that year-end campaign.

We all know it. This work can be a never-ending treadmill.

But wouldn’t you hate to think that all your efforts were for nothing?

Our sector’s average donor retention rate stands at a lousy 46%. Did you also know that, for first-time donors, we’re only seeing a retention rate of 23%??? And retention is even lower for new donors acquired online.

There’s more. If you put all your eggs in the #GivingTuesday basket, nearly 70% of all #GivingTuesday donations were from new donors.*

Donor retention, donor loyalty, donor love… this is what leads to your monthly donors, your major donors, your bequest donors, your capital campaign donors…

In short, your organization’s sustainable funding.

What systems do YOU have in place to turn that new donor into a repeat donor?

If you attended one of our free webinars in the past two weeks, you received our newest tool, the New Donor Timeline. This handy little guide to designing your own new donor systems comes complete with examples. From writing the perfect thank you letter, to getting to know your new donor, to showing the impact of the donor’s gift, and more, it’s a roadmap — condensed and ultra convenient.

Yours free. Click the image to download.

Think of it as my thank you gift to you.

*Processed by Network for Good.

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