Fundraising Friday | May 4, 2018

May 4, 2018

St. Jude’s uses storytelling as a planned giving tool, and so can you. This week’s What’s in my Inbox

What are the top crowdfunding platforms for nonprofits? We’ve got the list!

Online fundraising is growing faster than ever. And email revenue increased by 24% and accounted for 28% of all online giving.What you need to know from the latest M+R Benchmarks Study. New from Kivi.

Direct mail continues to be the backbone of most charity’s fundraising programs. And it refuses to go away because it works.” Keep in mind, too, that your direct mail program boosts your online giving. By a lot. New from Pareto.

I’ve used this analogy in board trainings. It’s a good one. What Your Board Should Learn from Starbucks. From The Agitator.  

Mary Cahalane says, Newsletter fails make me sad. And she is not alone. Here is a prime opportunity to truly connect with your donors (and raise money) but so many newsletters are braggadocios BS. 

How can you persuade a donor to call back when you might not have a phone number? Here’s a terrific example from the Veritus Group.


I’m crazy about their Caramel and Cheddar Popcorn mix (for when I’m fiending for Chicago’s Garrett’s) and their salted dark chocolate covered almonds (OMG), but did you know that Trader Joe’s has lessons for small shop fundraisers too? If you’re scrambling to do it all, you might find it reassuring to know that you don’t HAVE to! TJ’s only JUST entered the world of social media (with a new Instagram account). Before you jump into another new tool, master your website, direct mail and email first.

Learning Opportunities

It’s been called the little mistake that could be costing you millions… You work hard on growing your fundraising, on developing your relationships with your donors, on planning that next big gala, on tweaking your website, and writing your thank you letters. But chances are good that you’re missing out on one opportunity that could be costing you millions. As I speak daily with nonprofit organizations, one of my first questions is always “do you have a planned giving program?” Nine out of ten times the answer is no.

This doesn’t have to be complex. In Planned Giving Intensive | Basics & More™, you’ll discover how to effortlessly get your organization’s planned giving program up and running quickly. This four-week online class is loaded with examples and recorded trainings and makes a great summer project. Learn more and register.

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