Fundraising Friday | March 2, 2018

March 2, 2018

Do you know the history of how Andrew Carnegie’s philanthropy created the New York public library system? Can you imagine growing up in a public library and calling it home? This week’s Power of Storytelling. Do you sometimes feel damned if you do, damned if you don’t? These days there’s almost too much information out there. […]

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Power of Storytelling | A look through history reveals a beautifully moving story

February 27, 2018

Unsurprisingly, the history of The New York Public Library is a storied one. Just last fall, a narrative inextricably tied to their history revealed itself to the world; one that begun at the turn of the twentieth century, back when philanthropist Andrew Carnegie donated over $5 million to build more than 60 libraries through New […]

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Damned if you do. Damned if you don’t. What really matters?

February 27, 2018

Do you sometimes feel damned if you do, damned if you don’t? These days there’s almost too much information out there. Some of it — especially from companies marketing to the nonprofit community — is downright wrong, and little more than clickbait. It can make you feel like every little choice is momentous: Are we using the “right” font? […]

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Fundraising Friday | February 23, 2018

February 23, 2018

See how Tallahassee-based Big Bend Hospice Foundation, a Basics & More Alum, beautifully connects their donors to their stories in this week’s Power of Nonprofit Storytelling. You may have heard it directly from a donor:“Don’t waste my money on a paper thank you letter!” Perhaps your nonprofit is an environmental organization and you know that your donors […]

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What’s In My Mailbox | Mapping your donor’s journey: EDF shows you how to start

February 21, 2018

You may have heard it directly from a donor: “Don’t waste my money on a paper thank you letter!” Perhaps your nonprofit is an environmental organization and you know that your donors are concerned about waste and energy use. Is direct mail right for your mission — and for your donors? Your donor preferences are, […]

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What’s In My Inbox | Make the love for your donors last far beyond V-Day

February 20, 2018

Remember how I’ve encouraged you to look for the opportunities in each and every day? Whether the day in question is a nationally-celebrated holiday or not, there’s always a reason to celebrate your donors by reaching out to them with gratitude. And for actual holidays? Go forth and make it your own. There are infinite […]

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Fundraising Friday | February 16, 2018

February 16, 2018

How will the Humane Society of the United States regain donors’ trust after the resignation of Wayne Pacelle? Their acting CEO offers up some words of wisdom in this week’s Power of Storytelling. Brittany’s Hope is back. This time with a short, sweet email impact report to emulate. This week’s What’s in my Inbox. Worried […]

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What’s In My Inbox | A short and sweet impact report via email, from Brittany’s Hope

February 14, 2018

Change started with you. These four words are a compelling email header, setting the stage for the impact report from Brittany’s Hope that hit my inbox earlier today. The report is short, sweet, and decidedly donor-centric. Beautiful photography brings the numbers to life, from the number of children adopted, to how many received medical treatment […]

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Power of Storytelling | The Humane Society’s first step in regaining donor trust

February 12, 2018

Ah, trust in our institutions. It’s eroding on a weekly — some would even say daily — basis. Edelman, a Chicago-based public relations company and marketing consulting firm, just published their annual “trust barometer.” A gauge for global sentiment and culture, the barometer provides insight on where we are right now in the world when […]

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Fundraising Friday | February 9, 2018

February 9, 2018

See how one Basics & More Alum does Facebook Live right. This week’s Power of Nonprofit Storytelling. The city of Philadelphia is a happening place today with the big parade. What’s In My Inbox, The Philly Art Museum is celebratingthe Birds’ victory, too! #FlyEaglesFly For more on Thursday’s newsletter topic, be sure to catch Nick Ellinger’s epic series over on The Agitator on donor […]

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What’s In My Inbox | The Philly Art Museum is celebrating the Birds’ victory, too! #FlyEaglesFly

February 6, 2018

Even if you missed out on the epic showdown between The Philadelphia Eagles and The New England Patriots this past Sunday, you’re undoubtedly well aware of the outcome: the Birds won! I’m no football fan myself, but the 2018 Super Bowl was one heck of a game and a nail biter in every sense of […]

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Power of Storytelling | Working Facebook Live right: a B&M Alum shows you how

February 5, 2018

Julie Edwards is Executive Director at The Humane Society of Northeast Georgia, where she’s in charge of fundraising, major gifts, and planned giving. She’s also a Basics & More Alum who has taken multiple classes that I’ve offered, and I’m honored that she’s not only “attended class,” but gone forth and implemented. Check out this […]

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Fundraising Friday | February 2, 2018

February 2, 2018

As a true blue cat lover, I could hardly resist this week’s Power of Storytelling. A story that speaks to the crazy cat lady in me. What systems do you have in place for your new donors?  Download your free cheat sheet! It’s only what I’ve been saying for YEARS. Why Inbox Inundation May Be The […]

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What systems do you have in place for new donors?

February 1, 2018

By 10 AM on #GivingTuesday, were you already exhausted? You nailed your year-end campaign. Segmented your letter to eight different audiences. Corralled board members to write sticky notes. Hand-addressed the envelopes to your major donors. Made follow up phone calls. In short, you put your blood, sweat and tears into that year-end campaign. We all know it. […]

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Power of Storytelling | A story that speaks to the crazy cat lady in me

January 29, 2018

Great Big is a global media company that has been creating and releasing compelling cinematic stories since their 2015 launch. To that end, with their Great Big Story newsletter, they’ve created a space for sharing some of their inspiring content. I’ve been a subscriber for awhile now, and in their latest storytelling showcase, I was […]

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Fundraising Friday | January 26, 2018

January 26, 2018

What does it take to create a story that resonates with donors so much that it brings in nearly $25,000 of a $5,000 goal? Bruce Almighty is back. This week’s Power of Storytelling. Valentine’s Day is right around the corner. What are you doing to celebrate the wonderful donors who make your work possible? This week’s What’s […]

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What’s In My Inbox | Preemptive Love shoots a win for this Valentine’s Day

January 23, 2018

Valentine’s Day is around the corner. Yes, it has taken the shape of vapid, saccharine commercialism over time, and those ubiquitous monogrammed candy hearts are actually pretty gross. But in the whole grand scheme of things, none of that really matters, because you can celebrate V-Day however you want to (or don’t want to). And […]

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Power of Storytelling | The story of Bruce Almighty continues…three years later!

January 22, 2018

I remember the story of Bruce Almighty well. In fact, I’ll never forget it. Nearly three years ago, a young cat wandered into a backyard of a home in the Northwest section of Regina, Canada. Horrified by what they saw, the homeowners immediately called Animal Protection at Regina Humane Society to come assist. You can […]

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Fundraising Friday, January 19, 2018

January 19, 2018

What can you learn from this eye-opening “before” and “after” fundraising appeal? This week’s What’s in my Mailbox. And we revisit an earlier Mailbox feature to see the difference extra engagement made in this year-end appeal. How are we framing donor retention? The Agitator’s brilliant Nick Ellinger with The Behavioral Science of Fundraising Metrics. This […]

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What’s In My Mailbox | A 68% increase in funding with this “before” and “after” fundraising appeal

January 17, 2018

Nobel Prize winning author, Ernest Hemingway, famously said, “The first draft of everything is usually shit.” But stay with it, for oftentimes all it takes are a few simple tweaks to transform your writing into a masterpiece that gets results. Case in point: when Christine White, Annual Fund Officer for East Side Baby Corner, a student […]

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