Fundraising Friday | March 3, 2017

March 3, 2017

There have been times when we’ve all wanted to belong. Maybe it was during childhood. Maybe it was last week, or maybe it was just this morning. But this idea of “wanting to belong,” in this week’s Power of Nonprofit Storytelling, truly takes flight and expands far beyond the story itself. Do yourself a favor […]

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Google Display Network Plus Direct Mail Equals Better Response Rate

March 1, 2017

According to Blackbaud’s 2015 Charitable Giving Report, although online donations grew 9.2% year over year, more than 90% of fundraising still comes from traditional sources like direct mail. Direct mail is still unparalleled in its ability to accurately target prospects and existing donors. However, if your target audience doesn’t respond right away, they often forget […]

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Power of Nonprofit Storytelling | Sometimes, it just takes one person to help the world shine brighter

February 27, 2017

I came across this video just last week, which had actually been released this past summer. The title is “Wheels,” and it clocks in at one minute exactly. Not only that, but it tells a beautiful story. I’d normally think of being confined to such a short stretch of time as restrictive, but when the […]

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Fundraising Friday | February 24, 2017

February 24, 2017

“I’d give anything to get my hands on her again.” This week’s Power of Nonprofit Storytelling has a surprise ending. Are you publishing the same ole same ole annual report every year (yawn)? Take a cue from Agents of Good and garner kudos for your Gratitude Report! This week’s What’s in my Mailbox. In Who […]

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The Number One Habit of Successful Fundraisers

February 23, 2017

Happy Birthday Boobaloo Princess! Today is my daughter Abigail’s birthday. Her grandfather called her Boobaloo. My grandmother referred to her as Snickerfritz. And her dad calls her Abs-a-Dabs-a-Doo. But whatever the moniker, she is a gem. At age 18, Abbey enrolled in the US Marine Corps (triggering every mother’s deepest, darkest fears). But my loyal […]

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What’s in my Mailbox | “Annual Report”…or “Gratitude Report?”

February 22, 2017

A little back story… Back in 2006, I was working as a dedicated grant writer for a wonderful organization serving women and children. Like so many of us in nonprofit work, who sometimes wear many hats, I was often called off-task. And one of those tasks was to write and design our annual report. That […]

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Power of Nonprofit Storytelling | “I’d give anything to get my hands on her again.”

February 20, 2017

Because we are such visual creatures, stories through video can be ultra compelling for us. Video is a medium that, when it comes to nonprofit storytelling, is rarely utilized, even though it has its own unique advantages. Especially for narratives that are careful, nuanced, and purpose-driven. Obviously, for the video narrative to work, it needs […]

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Find Your Nonprofit Mentor and Make a Bigger Impact

February 14, 2017

The value of being mentored seems pretty obvious: new skills, confidence, friendship, etc. And in fact, the research shows that people who are mentored get more job promotions and earn more than people who aren’t. But mentoring is also great for mentors: networking opportunities, leadership development, and a stronger sense of community. Jesse Bethke Gomez […]

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Power of Nonprofit Storytelling | A low-calorie Valentine’s Day can be the best kind when the cause is right

February 13, 2017

What is Valentine’s Day, February 14th, all about, really? Is it a day to express love in a meaningful way? Is it a time to lament being single? Is it a time for all of the chocolate companies to put their brains together and plan 24-hour world domination? What have I said, time and time […]

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Fundraising Friday | February 10, 2017

February 10, 2017

What are the five biggest nonprofit storytelling mistakes you need to avoid at all costs? Guest post from John Haydon. How are you celebrating the donors who make your work possible? 12 Ways to #LoveYourDonor on Valentine’s Day (and throughout the year) What do your foundation grant thank you letters look like? Reader Tim Delaney […]

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10 Sad Facts from a Monthly Donor Retention Check-up

February 9, 2017

Be forewarned, this is a sad story… but it can have a good ending! As you know from the Fundraising Effectiveness Project, based upon 2015 data, the typical donor retention rates were 46%, which is why monthly donors are so important as monthly donor retention rates are much higher. The good news is that more […]

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What’s In My Mailbox: “We brought a foundation back from the dead!”

February 8, 2017

2017 has already been a spectacular year for The Portland Children’s Museum in Portland, Oregon. Timothy Delaney, the museum’s Grants Manager, recently reached out to me to explain why, attaching a response letter that PCM’s Executive Director, Ruth Shelly, had written. Tim explained, “I think it’s a good example of “moving beyond the rote” when […]

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12 Ways to #LoveYourDonor on Valentine’s Day (and throughout the year)

February 7, 2017

Valentine’s Day is right around the corner and it’s a prime opportunity to share the love with the donors who make your work possible, grow relationships, and – coincidentally – raise money! Here are just a few ideas: 1.Show them that you know them. Set up Google alerts on your best donors. Forward them that […]

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Power of Nonprofit Storytelling | 5 Biggest Nonprofit Storytelling Mistakes to Avoid

February 6, 2017

Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. That’s because human beings are hardwired for nonprofit storytelling. We are, as a species, addicted to story. Even when the body goes to sleep, the mind […]

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Fundraising Friday | February 3, 2017

February 3, 2017

Bloomerang, with New Study Shows Donor Retention Rates in Decline. What are your internal processes for taking your first-time donor…to lifetime? Smart fundraisers know that the gift isn’t the goal – it’s the long-time relationship that counts. Are you saying thank you like you mean it? You need Emotionraising: How to astonish, disturb, seduce and convince […]

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Are you saying thank you like you mean it? Taking your donor from first-time to lifetime.

February 2, 2017

You need more major donors, right? And lately it seems like mid-level and major gift fundraising is all the rage. The experts are hammering the point home that smaller nonprofits aren’t raising major gifts (duh). And there’s seemingly been an influx of major gifts fundraising classes, too. Of course, who wouldn’t want Oprah or Ellen […]

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What’s in my Mailbox | One of the best direct mail packages I’ve ever seen…thank you, Sheena!

February 1, 2017

There are many reasons I make a conscious choice to receive more snail mail than the average human being. For one thing, I’m interested in studying the impact of direct mail communications that are sent to donors, and I’m consistently putting my donor hat on and seeing what works and what doesn’t. For another thing, […]

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You need Emotionraising on your fundraising shelf. Read on to see why…

January 30, 2017

Okay, I’ll admit it: when I’ve got some time to myself, I love me some Netflix and chill. I recently took a chance on one of their comedy specials, which are often hit (hilariously funny and engaging) or miss (a complete dud that I turn off midway). This one, featuring burgeoning comedienne Cristela Alonzo, was […]

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Fundraising Friday | January 27, 2017

January 27, 2017

Should you include a remittance envelope in a thank you letter? It depends. How are you empowering your donors to “bee” the change? I loved this mailing from Ontario Nature and our friends at Agents of Good. What’s in my Mailbox. It’s right around the corner! 14 Ways (With Examples) to Share the Love During […]

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An “ask” in a thank you? It depends…

January 22, 2017

An email recently landed in my inbox, and it was all about the “ask.” As I’m sure you can imagine, it wasn’t the first email I’ve ever received about it, and it surely won’t be the last. The “ask” is such a nuanced thing, and it lives in a gray area, which is often the […]

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