Power of Storytelling | SNL pays tribute to the armchair activist in us

April 10, 2017

Actor-comedian Louis C.K. hosted Saturday Night Live for the fourth time this past Saturday, and he got the ball rolling with an edgy opening monologue. Shortly after, in probably one of the best sketches of the season, he played the role of “Scott” an unassuming slacktivist and social justice Twitter warrior, who, preoccupied with clickbait, […]

Read the full article →

Fundraising Friday | April 7, 2017

April 7, 2017

This week’s Power of Nonprofit Storytelling sheds light on the reality of homelessness by presenting a cohesive narrative that illuminates not only the problem but the people and their voices. Watch the video. One of our new students in this year’s Power of Thank You asked an interesting question about in-memoriam gift retention rates. And […]

Read the full article →

More than just a one-off: what in memoriam gifts really (can) mean for your donor relationships

April 4, 2017

When a donor makes an “in memoriam” gift, they’re presenting you with more than just a one-time gift. In fact, “in memoriam” donations often provide organizations with an opportunity that they let slip through their fingers. They don’t see it, and they don’t act on it. In memoriams are typically viewed as one-offs when the […]

Read the full article →

Power of Nonprofit Storytelling | Homelessness is about people: Project Renewal shares Lisa’s transformation

April 3, 2017

For this week’s instalment of The Power of Storytelling, I’m tilting my spotlight toward Project Renewal. This New York City nonprofit organization fulfills a necessary role in the community where they currently reside, and they live out their motto through the life-changing, day-to-day work that they do. Renewing lives. Reclaiming hope. Project Renewal’s mission is […]

Read the full article →

Fundraising Friday | March 31, 2017

March 31, 2017

Yes, I’m a fundraiser (over 16 years in the trenches now). But I’m also a donor. Here are 5 simple things to optimise your online donation process. Millennials Aren’t Worth It. “It’s sexy to discuss strategies, tactics and best practices for grabbing your fair share of millennial donors, but does it really matter?” 10 Ways […]

Read the full article →

Donor Experience 101: 5 simple things to optimize your online donation process

March 29, 2017

You never really understand a person until you consider things from his point of view…until you climb in his skin and walk around in it. -Atticus Finch, To Kill a Mockingbird I wear my fundraising hat like a good suit; with great pride. But for awhile now, I’ve occasionally switched it out for my donor […]

Read the full article →

Fundraising Friday | March 24, 2017

March 24, 2017

When Stacey Schewaga shared her win at this week’s Motivate Monday, everyone wanted to see the impact report that raised over $10,000…with no ask. Your wish is my command. This week’s What’s in my Mailbox. How did one arts organisation take on the Trump Administration head-on? This week’s What’s in my Inbox. And, from Mary […]

Read the full article →

What’s in my Mailbox | This Impact Report raised over $10,000 – without an ask!

March 22, 2017

For this week’s instalment of What’s In My Mailbox, I’m shining the spotlight on The College of Dentistry at The University of Saskatchewan — namely, their 2016 impact report, aptly titled “The Joy of Giving Impact Report 2016. My interest, as well as the interest of the attendees during this past Motivate Monday, was piqued […]

Read the full article →

What’s in my Inbox | How one arts organization takes the Trump Administration head-on

March 21, 2017

During these trying times, we really have to look to ourselves when it comes to creating positive change in the world. I’ve heard the words “be the change” so often these days, they’ve practically become a mantra, whether uttered from lips or contained within emails or blog posts or somewhere within the realm of Facebook. […]

Read the full article →

Fundraising Friday | March 17, 2017

March 17, 2017

What’s it like to survive a mass shooting? This week’s Power of Nonprofit Storytelling with a brilliant campaign. Brittany’s Hope is back and they’re showing how to steward those wonderful donors who make a commitment to sponsor a child. This week’s What’s in my Mailbox. IMPORTANT: Our friends over at The Agitator have launched TrueNCOA […]

Read the full article →

What’s in my Mailbox | Stewarding your sponsorship donors

March 15, 2017

My fundraising career began in early 2000, and during that time, I became a $35-a-month sponsor via an international children’s organization. Within a week, I received a lovely welcome package featuring my child’s photo and story. I posted the picture of my child on the refrigerator. Every month, my $35 payment was deducted. And then…I’d […]

Read the full article →

Power of Nonprofit Storytelling | “I survived a mass shooting. Now, I’m fighting back.”

March 13, 2017

In this instalment of Power of Storytelling, I don’t only want you to notice the story (which in itself you simply can’t not notice), but how Everytown for Gun Safety deftly repurposed it for a second email communication. The story, or should I say, Steve Frappier’s story, aside from being the type of story you […]

Read the full article →

Fundraising Friday | March 10, 2017

March 10, 2017

Politiken brings particularly harrowing stories to life using and an ingenious tactic I’ve never seen before. Check out this week’s Power of Nonprofit Storytelling…and be sure to click on the pictures. Students of our Planned Giving | Basics & More class know that we recommend sending out a targeted bequest mailing every year. St. Jude’s […]

Read the full article →

What’s in my Mailbox | St. Jude’s Legacy mailing stands out from the rest

March 8, 2017

In a sea of derivative direct mail, the most recent package from St. Jude’s to land in my mailbox is an absolute standout. Especially because it tackles an area that so many nonprofits struggle with: legacy giving. How do you talk to people in an honest yet compassionate way about lending their support to your […]

Read the full article →

Power of Nonprofit Storytelling | Beyond the black: Politiken brings child refugee stories to the forefront

March 6, 2017

Politiken is a leading Danish newspaper that, like many publications, has carved out its own space online. Here, stories are released across a new medium, providing the opportunity for the content to gain global readership. On the internet, Politiken’s pieces have the potential to reach places that they normally wouldn’t. On Facebook, I recently came […]

Read the full article →

Fundraising Friday | March 3, 2017

March 3, 2017

There have been times when we’ve all wanted to belong. Maybe it was during childhood. Maybe it was last week, or maybe it was just this morning. But this idea of “wanting to belong,” in this week’s Power of Nonprofit Storytelling, truly takes flight and expands far beyond the story itself. Do yourself a favor […]

Read the full article →

Google Display Network Plus Direct Mail Equals Better Response Rate

March 1, 2017

According to Blackbaud’s 2015 Charitable Giving Report, although online donations grew 9.2% year over year, more than 90% of fundraising still comes from traditional sources like direct mail. Direct mail is still unparalleled in its ability to accurately target prospects and existing donors. However, if your target audience doesn’t respond right away, they often forget […]

Read the full article →

Power of Nonprofit Storytelling | Sometimes, it just takes one person to help the world shine brighter

February 27, 2017

I came across this video just last week, which had actually been released this past summer. The title is “Wheels,” and it clocks in at one minute exactly. Not only that, but it tells a beautiful story. I’d normally think of being confined to such a short stretch of time as restrictive, but when the […]

Read the full article →

Fundraising Friday | February 24, 2017

February 24, 2017

“I’d give anything to get my hands on her again.” This week’s Power of Nonprofit Storytelling has a surprise ending. Are you publishing the same ole same ole annual report every year (yawn)? Take a cue from Agents of Good and garner kudos for your Gratitude Report! This week’s What’s in my Mailbox. In Who […]

Read the full article →

The Number One Habit of Successful Fundraisers

February 23, 2017

Happy Birthday Boobaloo Princess! Today is my daughter Abigail’s birthday. Her grandfather called her Boobaloo. My grandmother referred to her as Snickerfritz. And her dad calls her Abs-a-Dabs-a-Doo. But whatever the moniker, she is a gem. At age 18, Abbey enrolled in the US Marine Corps (triggering every mother’s deepest, darkest fears). But my loyal […]

Read the full article →