Fundraising Friday, July 13, 2018

July 13, 2018

What, exactly, IS a *gratitude report?* It’s like an annual report, but not quite. For the past several years, we’ve been teaching the principles of gratitude reports at Basics & More™. And I’d have to say that this week’s Power of Storytelling is the most moving example of a gratitude report I’ve seen yet. Courtesy of John Lepp and Agents of Good.

Have you ever thought of how, as a nonprofit, you can provide value to your subscribers? Here’s a great example from East Side Baby Corner in this week’s What’s in my Inbox.

Are you REALLY saving money by switching to solely digital? Multichannel fundraising campaigns raise significantly more than single channel campaigns. But what does a strong multichannel campaign actually look like and how can a small nonprofit create one? This week’s What’s in my Mailbox.

When your board (or even fundraising) wants to jump on the millennial bandwagon, read one millennial’s take. Focus on this group of donors for fundraising success.

Another must-read from Mary Cahalane. Do you want to get bigger? Think small.

What Happens When Your Boss Has Different Goals? New from The Agitator. I read the report referenced in this post, and I have to say that it’s extremely disheartening. There is a wealth of knowledge in fundraising on what works and what doesn’t work. Yet donor retention continues to be a major problem (just imagine where Starbucks or Amazon would be today if they didn’t care about returning CUSTOMERS!), and the report indicates that retention isn’t even a priority for many nonprofits.

Learning Opportunities

Ask for money, get advice. Ask for advice, get money twice. Wise words from Pitbull. Announcing Raise More Money With Donor Surveys, our newest Basics & More™ class. In this four-week course, you’ll learn how to develop a survey to uncover potential major gifts, planned gifts, and legacy gifts, the biggest mistake you’re probably making in your survey, and how to incorporate surveying and donor feedback in your communications throughout the year, and so much more! This class will revolutionize your fundraising. Learn more and register now.

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