What’s In My Mailbox | See Lisa Sargent’s transformative thank you letter magic in action

October 31, 2018

Lisa Sargent, fundraising copywriter extraordinaire and thank you letter master over at SOFII (and beyond), recently delivered an excellent thank you letter rewrite as a bonus to participants of our year-end fundraising webinar series, so I’m sharing it with all of you. Many thanks to Lisa for sending this one over. It’s from Friends of the River Verde, an Arizona-based community-driven benefit and nonprofit working to preserve the River Verde, one of the southwest’s last flowing rivers. To prevent more of the river from drying up, FOTRV maintains its flow and protects its area habitat, while welcoming community support. This org not only wants people to enjoy the river for generations to come, they want to protect the life that inhabits the river and its surrounding spaces, too. To that end, FOTRV leads a host of programs and frequently collaborates with other orgs in programs that will help to secure the river’s future.

FOTRV generates serious impact. They needed a thank you letter that generated impact, too. Luckily, Lisa was there to help. This pack includes the *before* and *after* versions, as well as Lisa’s comments.

Your thank you should not be an afterthought -- it represents an amazing opportunity to further develop the donor relationship. Make yours SHINE! Click To Tweet

{ 5 comments… read them below or add one }

jay January 7, 2019 at 10:09 am

There is only one letter. I assume that’s the before letter?

Joni January 7, 2019 at 12:26 pm

Wow! Thank you, Pamela, for sharing Lisa Sargent’s sample letters and comments. Some of the suggestions are already in my toolbox, but I appreciate learning more. I also noted the thanks included in the tax deductible message at the end. That was another piece of the magic you had promised. Thank you so much! You remain one of my heroes!

Pamela Grow January 8, 2019 at 7:16 am

If you click on the image, you’ll be able to download both the before and after, Jay. Thanks.

Pamela Grow January 8, 2019 at 7:16 am

Thank you, Joni! I’d love to see your *before* and *after.* 🙂

Susan Dyckman June 20, 2019 at 8:41 am

So practically helpful! Thank you for posting all Lisa’s comments and recommendations in addition to the before and after versions of the thank you letter. It was affirming to see that we already implement some of Lisa’s suggestions, but there’s always room for improvement.

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