The Power of Nonprofit Storytelling | PFLAG celebrates Pride Month through emotional storytelling

June 19, 2019

Unless you’ve been living under a rock, you’re well aware that this month (June) is Pride Month. We’re all about celebrating it, but when it comes to spotlighting this phenomenal LGTBQ+ viral video sensation making the rounds, we’re slightly late to the party. For Pride Month, Verizon has partnered up with nonprofit organization PFLAG to bring forth some stellar storytelling in video form. Founded in New York City in 1973, PFLAG is doing work that is vital to the LGBTQ+ community. PFLAG’s mission involves working directly with LGBTQ+ people, helping to foster a sense of pride within them, and helping them understand their value and importance to society. Through peer-to-peer support, education on important issues, and advocacy for inclusive policies and laws, PFLAG is not only creating safe spaces for those who identify as LGBTQ+, but helping to create a more just world.

The clip, running a little over three minutes, accomplishes a lot within a short time frame. It tells an emotionally beautiful story that celebrates pride, humanity, family, and reconnecting with loved ones. It’s easy to forget that Verizon is in the business of making reconnections happen, sometimes in ways that are impactful and life-changing. PFLAG has used Verizon as a platform to tell a story that truly resonates.

I won’t rehash it all here, because the story speaks for itself, and you must watch it from start to finish to experience it fully. I cried, and there’s a chance you might cry, too, if it’s your first time seeing this. Pride Month is a special time, and it’s necessary in a way that words can’t completely express. It is a time for letting LGBTQ+ people know that they matter and are free to exist in the ways that they want. It is a time for fighting social stigma and building community. It is also a time for us to examine who we are in the world and how we’re connected. It’s a time for us to unite in our humanity and stand together in love. This Verizon video is a reminder of all of that, and then some. The timing is perfect. The emotional storytelling is carefully crafted, raw, and real. Check it out.



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