Lessons from MotivateMonday | Using What You Already Have to Grow Your Monthly Giving Program

March 10, 2022


Establishing — and growing — your strong monthly giving program is the holy grail of fundraising and one of the single best things you can do for your mission.

Our sector’s biggest puzzle has always been keeping donors engaged and giving. Thanks to donor attrition, you’re running on a never-ending fundraising treadmill. But recent studies have reported donor retention rates of 90% and up for monthly donors (the average donor retention rate is 45%)!

And, if your board has been talking about engaging younger donors, you should know that even millennials love monthly giving.

If you’re looking to grow your nonprofit’s monthly giving program, pay close attention to this episode of MotivateMonday where Erica Waasdorp, author of Monthly Giving Made Easy, demonstrates just how easy it is to grow your sustainer base with tools you already have.

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