Raise More With Your Year-End Fundraising Appeal Letter | Downloadable Template

September 8, 2014

It’s the most wonderful time of the year.  And I’m not talking about back to school season. Many charities receive 40 percent or more of their annual contributions during the final six weeks of the year. Your year-end fundraising simply can’t be underestimated, and the time to start is now. So how can you ensure that your […]

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Fundraising Friday | September 5, 2014

September 5, 2014

“You can spend millions of dollars trying to supply donors with “better” information. That’s what the William and Flora Hewlett Foundation tried to do. It didn’t work. They’ve given up. Or you can be a better fundraiser.”  New from Jeff Brooks.  Fundraising is unfair what you can do about it. 11 Donation form optimization stats […]

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What’s in my Mailbox | In-memoriam thank you

September 3, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. Like millions, I was stunned by the passing of Robin Williams. When I saw a list of charities recommended by the Williams’ family for in-memoriam contributions, I impulsively made a small […]

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What’s in my Inbox | A whole lotta love

September 2, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. Appleseed Ministry, a member of the original Simple Development Systems Pilot Program, has developed solid, consistent email communications that let their friends and donors know how much their support matters. Their short […]

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Fundraising Friday | August 29, 2014

August 29, 2014

What?  No Marketing Department?  New from The Agitator. How to Encourage Supporters to Donate Birthdays to Your Cause

. New from Jeff Brooks via Bloomerang.  Is your fundraising on the right track?  Yeah, it really IS that simple. What’s a nonprofit ‘Impact Report’ and how can it help you better communicate with your donors?  Two stellar […]

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What’s in my Mailbox | Nonprofit Impact Updates

August 26, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. When I mention a minimum of 12 ‘touches’ per year to clients and Grow Report readers, I’m often met with slack-jawed dismay. “Twelve touches??? We can’t afford 12 newsletters a year!” […]

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What’s in my Inbox | Mr. Holland’s Opus Foundation

August 26, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. Nearly two decades have passed since the release of the movie, Mr. Holland’s Opus. I love how Mr. Holland’s Opus Foundation‘s  recent email reminded supporters of the timeless beauty of the film…and […]

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How Nonprofit Major Gift Fundraising Really Works

August 25, 2014

In the midst of every other nonprofit organization trying to figure out how to create their own ice bucket challenge, Simple Development Systems member Rachel Stephenson Ramjattan shared with me this inspirational story of how Zoo Miami’s Ron Magill developed a life-changing relationship with a next-door millionaire and his wife (click to read the entire […]

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The only Ice Bucket Challenge video you really need to see

August 22, 2014
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Fundraising Friday | August 22, 2014

August 22, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for the new weekly feature, What’s in my Mailbox.  This week’s focus:  thank you’s. “A well run organization doesn’t have a marketing department.”  New from Jeff Brooks, 6 signs of a well run nonprofit organization. When […]

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What’s in my Mailbox | Nonprofit Thank Yous

August 20, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. Loved this thank you letter from the New York City Anti-Violence Project, featuring impact, a terrific close (“With gratitude for all you do,”) and a personal touch (click to read).   […]

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Fundraising Friday | August 15, 2015

August 15, 2014

Please don’t be the kind of leader who cares more about growth than retaining existing donors.  It’s tempting, I know.  But it’s the wrong way to fundraise.  New from Veritus, Familiarity Breeds Contempt. The Supreme Court’s Citizen United decision makes it harder and harder to know who’s on your side.  The landscape abounds with ‘not-for-profits’ […]

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Should board members be required to give? | 100% board giving — here’s how!

August 13, 2014

It goes without saying. For most nonprofit organizations, 100% of your board should be contributing financially. But in a Small Shop Fundraising Survey I conducted a few years back, an astonishing 55% of organizations reported that they did not have 100% board giving. How can you reasonably expect others to contribute financially to your organization […]

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Nonprofit Email Marketing 101 | Case Study

August 6, 2014

The Coalition for Sonoran Desert Protection is one of the organizations that has been a standout so far in my ‘Two Gifts a Week’ unofficial online giving study, thanks to their ease of giving and excellent email follow-through. I sat down recently with Kathleen Kennedy, Development Director for the Sonoran Desert Protection to talk about […]

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The shocking secret ingredient to growing your nonprofit’s individual donor base

July 21, 2014

Why do your donors give? It’s not because of your awesome mission or the 1,723 kids you served last year. It is, in all simplicity, because of what they are doing through you. Your donors are changing the world! But so many nonprofit organizations miss the mark. Case in point: last year I saw a […]

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Five Great Non-Fundraising Fundraising Books

July 16, 2014

Books for the nonprofit sector are wonderful tools for helping you to navigate the world of fundraising and communications, board training, and grant proposal writing. But sometimes the world of nonprofit fundraising can be a bit…shall we say, insular. In addition to reading all the latest fundraising-specific books, I make it a point to read […]

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Reduce donor attrition by a third with one simple habit? Easy!

July 15, 2014

My regular newsletter readers have heard me tell this story many times.  How I first read this article called The Sound a Thank You Makes by Hildy Gottlieb over a decade ago.    About how it so resonated with me that I put her advice into practice from that day forward, in every development position, and […]

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Remembering Michael | Do you have a plan for in-memoriam gifts?

July 14, 2014

In the weeks immediately following my youngest daughter’s birth, tragedy struck. One of my best friends lost her eight-year-old son to a form of pediatric cancer. I don’t imagine anything can quite prepare you for the loss of a child. And for friends and family members, the pain is deep. What do you say? What […]

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Nonprofit Online Fundraising | Does Your Organization Pass the Test?

June 30, 2014

In March of 2014, I embarked on an unofficial online giving study. Every week I’ve been making two online gifts of $20 each to various nonprofit organizations randomly selected from my own database of subscribers. What am I tracking? First off, overall ease of giving: how simple is it to find the organization’s ‘donate’ button […]

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3 Tips to Turn Programs & Development into a Power Couple

June 23, 2014

Today’s guest post comes from Rachel Muir, CFRE. One of my favorite fundraisers recently told me, “Rachel, it’s like programs and development had a shitty divorce and they’re only speaking to each other because of the kids.” Does that describe the culture at your nonprofit? You may have divisions between programs and development or in […]

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