Fundraising Friday | February 5, 2016

February 5, 2016


Are you taking advantage of the ‘honeymoon phase’ in your nonprofit marketing? Why you need to seize every opportunity for relationship building.

Basics & More™ alum Save the Children of Australia with this week’s Power of Nonprofit Storytelling, Urgency Through Video: A Plea to Act Now

Kerri Karvetski sent in this week’s What’s in my Inbox piece, noting “It takes guts to be this spare. I wish more nonprofits would try it.” Me too!

A very special What’s in my Mailbox this week, where I share a personal story and give you the reasons behind my support of Living Yoga. What are your donors’ motivations?

Mary Cahalane with The Secret Ingredient Every Fundraising Program Needs Most.

Penelope Burk’s donor-centered training was one of the first workshops that truly impacted my work for the better. Still, it bothers me when fundraisers with little real world experience cite her survey results as justification for not doing their jobs. The Veritus Group with Pay Attention to What Donors Do, Not What They Say.

The fabulously funny Vu is back, with Common nonprofit terms and concepts and what they actually mean. Hard to pick a favorite… Must be a self-starter: Expect zero training, support, or real buy-in from the organization on your project. And you must be able to raise your own salary.

Track changes you’re dead to me. Dead I tell you! From the brilliant John Lepp.

Will this election year impact your fundraising? Are the two even relevant to each other? Joan Garry with some intriguing answers.

Do this. Don’t do that. We’re forever yearning for black and white answers to our fundraising questions. I’ve always advised against the use of premiums for acquisition mailings. The data showed that gifts increased but were smaller and tougher to renew. In the past few years, though, I’ve been rethinking that idea. Great post from the smart folks at Harvey McKinnon.

GR Subscriber and Basics & More alum, Tracy Cramer, sent in this timely reminder of how important all your thank you letters are (this foundation puts your thank you letter on their site).

In Major Gifts Failure is a Path to Success. New from Richard Perry at Veritus. Have you signed up for updates from Major Gift Academy?


Should board members be required to give? | 100% board giving — here’s how! Grab your free board ask template. For my four-week training on creating your fundraising board, check out Empowering Your Fundraising Board, my newest course in the acclaimed Basics & More™ fundraising fundamentals trainings.

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