What’s in my Inbox | Sheer engagement from Greenpeace

March 17, 2015

In terms of sheer engagement, what could be better than this email from Greenpeace? Starting with the personalized, hard-to-resist-opening subject header: Is this you Pamela?, Greenpeace asks the reader to take a quiz to determine if you ‘have what it takes’ to be one of their select brave, nervous volunteers, ready for a secret mission. […]

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Donor Retention 101: How well do you REALLY know your donors? (5 Tips)

March 16, 2015

How well do you know your donors? Really? Beyond LYBUNTS and SYBUNTS, beyond generation demographics, giving level, or preferred giving channel? I’d venture to say not well. Yet true donor-focused fundraising goes beyond mere transactions. Donor-centered fundraising goes to the very heart and soul of why your donors give. How well do you know your […]

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When Millennials Take Over | Book Review

March 13, 2015

“When Millennials Take Over” is an invaluable tool that truly reaches far and wide as far as its audience goes. Notter & Grant have written a book that will benefit any person working within any kind of structured business organization today, in 2015, or who will be within the next 10 years. However, their newest […]

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Fundraising Friday | March 13, 2015

March 13, 2015

My friend, Erica Waasdorp, with Check your ‘Captcha’ to prevent Monthly Donor ‘Lost ya’. SDS Members can look for Erica to present an advanced monthly giving training later this year. Who has ever needed one of THESE after a meeting? Charities should be leading the way on gender equality. Amen. New from Nonprofit Quarterly: Exponent […]

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What’s in my Mailbox | Low cost easily replicated impact report

March 11, 2015

When you’re on a tight budget, how do you convey to your supporters just how much of an impact their gift is making? Here’s a simple, donor-focused, one-page impact report from Brittany’s Hope. For more impact report examples, click here.

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What’s in my Inbox | Intriguing subject header

March 10, 2015

I liked this intriguing subject header: Is there a ‘right’ way to relieve poverty? Appleseed Ministry follows it up with a wholly donor-focused email, one that piques the reader’s curiosity while gently educating (What is the number one cause of death in the world? (This might surprise you) through the use of a quiz.

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Fundraising Friday | March 6, 2015

March 6, 2015

What’s in my Inbox | A terrific welcome email from Audubon. Fundraiser Grrl and major gifts fundraiser extraordinaire, Rory Green, with Knowing These 5 Conversation Secrets Will Make Your Major Gifts Fundraising Amazing. In this week’s What’s in my Mailbox, you’ll see a stellar membership renewal. I’m in the midst of my friend, Ken Burnett’s […]

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A Culture of Scarcity: A Guest Post by Jon Hardie

March 5, 2015

If you live in and work with, an NPO/NGO culture, you understand – in your gut – what it means to live in a Gladiator Culture; where 9 out of 10 equally qualified (but unequally prepared) foundation and agency grant applications – are rejected.  You know that knot in the pit of your stomach, when […]

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What’s in my Mailbox | Membership renewal

March 4, 2015

For some reason nonprofit membership organizations in particular really struggle with marketing. The key is simple: Your members want to know “What’s in it for me?” Tell them. This piece, from Ontario Nature, paints a vivid picture of why membership is important to you, clearly and simply. The package included a membership card, renewal form, […]

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What’s in my Inbox | A terrific welcome email from Audubon

March 3, 2015

I’ve blogged before about the importance of your email welcome message. After all, when a potential supporter has been intrigued enough to sign up for your organization’s enewsletter, don’t they deserve better than this? Welcome to XYZ org. We are happy to have you as a member of our community. Your email address and interest […]

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Knowing These 5 Conversation Secrets Will Make Your Major Gifts Fundraising Amazing

March 2, 2015

A good conversation with a donor has almost nothing to do with what you say. What matters most is how you listen. I have been on countless donor meetings, accompanied by an eager major gifts officer who has so much to say about their organization – they pitch all areas of their non-profit’s mission at […]

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The five stages of transformational nonprofit storytelling – Rose’s story

February 27, 2015

Ah, storytelling… Its very power is undeniable. It’s got an irresistible pull because it’s such an important part of our lives, and, if you really think about it, nothing beats a great story. Creating unforgettable stories that leave an everlasting impression in your donors’ minds (and hearts) is a crucial component of successful fundraising. Why? […]

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If It’s All About That ‘Base, You’re In Trouble!

February 26, 2015

What kind of experience does a donor (or potential supporter) get when they call into your organization? Is it an area of customer service that could use improvement? Today’s guest post is from Rachel Ramjattan. Have you ever been stuck in traffic bebopping along to a hit tune when life takes a strange turn?  It […]

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What’s in my Mailbox | Compelling storytelling from Oxfam Canada

February 25, 2015

  Fundraiser Grrl Rory Green is back with another submission from Oxfam Canada. Rory writes “What made it stand out was the envelope, the promise of my supported card inside and the face of the child looking out at me inviting me to open the letter.”

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What’s in my Inbox | A short and simple storytelling email ask

February 24, 2015

I like this email from GLIDE, “a radically inclusive, just and loving community mobilized to alleviate suffering and break the cycles of poverty and marginalization,” beginning with the subject header: Hope and Healing Begin With You. The testimonial and photo of Yolanda shares a short impact story that let’s you know what your gift is […]

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Fundraising Friday | February 20, 2015

February 20, 2015

When it comes to Facebook, I’ve said it before: focus on what you can control. Your bigger ROI comes from building your email list. NPQ with As Organic Facebook Traffic Disappears, Nonprofits Pay the Price. Where’s the money? According to Giving USA, individual giving comprises 72% of total giving. Foundations? A paltry 15%! Now think […]

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What’s in my Inbox | Email welcome message and video

February 17, 2015

In many ways, fundraising is a fairly simple process (but we insist on making it complex). I call it ‘lather, rinse, repeat.’ In other words, ask, thank profusely and sincerely, report on what your donors’ gift makes possible, and repeat – layering in extra gratitude throughout the year for good measure. What’s the often missing element in this […]

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Fundraising Friday | February 13, 2015

February 13, 2015

The Agitator with two must-reads: Understanding Donor Relationships and You’ve been Weeded! You won’t want to miss their free webinar on February 17th. Nancy Schwartz with Make it Easy to Spread the Word: Press Kit+ (Case Study) In The DoSomething lessons, Seth Godin warns us that “The work non-profits do is too important to be […]

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What’s in my Mailbox | Valentine’s Day #donorlove

February 11, 2015

I’m a monthly donor to Simple Development Systems’ member, OneJustice, an organization providing increased access to legal help for underserved Californians. OneJustice gives me regular updates on what my gifts are accomplishing, and sometimes they send ‘just because’ thank yous. No better time than Valentine’s Day to show your donors how much their gift means. […]

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What’s in my Inbox | A stellar nonprofit enews with lots of takeaways

February 10, 2015

St. Jude Children’s Research Hospital has always had solid marketing. But in the past year or so, I’ve noticed a real switch to donor love in their communications. An example is this terrific little enews bearing the subject header: Your weekly update and patient spotlight. This concise, clean, simple layout includes a patient spotlight featuring […]

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