I cried for the donor

October 17, 2013

Disclaimer: The following is a true story and is intended for mature audiences only. This writing contains strong language and graphic scenes of lack of regard for donor rights. Those who are faint of heart should refrain from reading further. You have been warned. Have you been there? Stuck in a place of low morale […]

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What David Lee Roth can teach you about fundraising

October 9, 2013

“The Devil is in the details, but so is salvation.” ― Hyman G. Rickover If you were around in the 80’s, chances are you remember the hard rock band Van Halen.  Known for their crazy antics, loud music, Eddie Van Halen’s masterful guitar tracks and the wild and woolly David Lee Roth, Van Halen achieved […]

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Spread too thin? Create a thank you redirect page for your PayPal donors

October 1, 2013

Unless you’re in the midst of it, it’s hard to fathom the skill set required of a one-person nonprofit development and marketing department.  My own career path has led me to positions where I was responsible for: all content creation, including donor appeals, print newsletters, web copy, email campaigns, annual reports and more website development […]

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What successful nonprofits are really doing | Surprising answers

September 30, 2013

“When you are grateful, fear disappears and abundance appears” Anthony Robbins Could exemplary customer service be the answer to your fundraising woes? This past May, I attended FundRaising Success Magazine’s first Engage Conference in Philadelphia.  Unlike many conferences, this one focused solely on three distinctly different organizations that had recently experienced phenomenal successes. Operation Smile […]

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Calling All Procrastinators: 7 Secrets to Raise More Money With Your Year End Appeal

September 11, 2013

Did I ever tell you about the time I’d been hired on as the grantwriter for an organization serving women and children? I was only two weeks in to my new job and had been working furiously to complete my first government grant application (GAH!), a report and new grant proposal for one of our […]

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10 things that will make your donors say “Wow!” | Nonprofit donor retention strategies

September 2, 2013

Why, oh why are nonprofit organizations failing to retain their donors?  The 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals shows that donor attrition rates are still in the toilet. According to the report, which incorporated data from 3,184 responses: Every $100 gained in 2011 was offset by $100 in losses through attrition […]

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Nonprofit donor newsletter brings in $2M | The power of storytelling

August 19, 2013

Recently I had the privilege of interviewing Michelle Brinson of Nashville Rescue Mission about the outstanding work she is doing on the organization’s newsletter.  Michelle was a recent participant in our Nonprofit Newsletters | The Basics & More course — but she already knew the power of donor newsletters. Q.  Michelle, tell us a little […]

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How is your organization creating a culture of philanthropy? One organization’s story

August 14, 2013

For June’s Grow Report book giveaway featuring the Joyaux/Ahern classic “Keep Your Donors,” readers were asked to share ONE thing they’d been doing to build stronger relationship with their donors. Kelly McLaughlin, Development Associate for the WOLA: Washington Office on Latin America wrote: “The one thing that we have implemented in the last six months […]

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Using humor in fundraising

August 13, 2013

When it’s done right, nothing quite beats the use of humor in fundraising.  In fact, as a longtime opponent of reality-based television programming, seeing this advertisement drove me right over to make a donation to my local public television affiliate. You can view more here.

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The Shoemaker and the Elves and Fundraising Success

August 8, 2013

Are you familiar with the Grimm’s brothers tale, The Shoemaker and the Elves? Once upon a time there was a shoemaker.  He was a hard-working, honest bloke, but he still couldn’t earn enough to support himself and his wife.  He reached the point where his cupboards were bare and all he had left in the […]

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Your backend: The most important element of your nonprofit’s monthly giving program

July 8, 2013

The wider adoption of monthly giving (also known as regular giving or sustained giving) in the United States could itself transform philanthropy.The lifetime value of supporters giving in this way is estimated to be 600 to 800 percent higher than the annual giving (also known as cash giving) (McKinnon, 1999). Growing Philanthropy in the United […]

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A missed opportunity: Your nonprofit’s email welcome message

July 1, 2013

Does your organization offer an email newsletter? Imagine a prospective supporter has learned about your organization, visited your website, and been intrigued enough to sign up for your organization’s bi-weekly enews. What comes next? If you’ve set things up right, your new subscriber will receive a welcome email. Is this the kind of message they’ll […]

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5 Links That Will Make Your Fundraising Better…Stronger…Faster

June 13, 2013

9 Ways to build a culture of philanthropy in your organization Is everyone in your organization on the same page? You’ve heard it before: you’re a brand new development director expected to bring about miracles. “Write me a $50,000 grant for my new program.” Sorry. It doesn’t work that way. Start a monthly giving program […]

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It’s! All! Fundraising!!!

May 19, 2013

Can I get an “amen?!” Someone had to say it.  And no one says it better than John Lepp of Agents of Good, who relays it, directly from a donor herself: It’s!  All!  Fundraising!!! And yet my copywriter friends will tell me horror stories of working with nonprofit agencies and being unable to access marketing […]

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Say goodbye to fairytale fundraising…

May 15, 2013

What do you say about a conference so chock full of “aha!” moments and takeaways, so teeming with savvy minds from Roger Craver, to Nancy Schwartz to Kivi Leroux Miller to Dane Grams to Tom Harrison?  And the overriding theme was retention and donor loyalty?  Pinch me, I must be dreaming. FundRaising Success’ Engage Conference […]

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Please do NOT give

May 13, 2013

Peter Drury, Development Director of the Seattle children’s water nonprofit organization, Splash, has been rocking the fundraising world with donor-focused examples of creative fundraising lately. Here’s a clever little takeaway that any organization could easily integrate into their next campaign:  an email that specifically instructs supporters to NOT donate, but instead send out personal emails […]

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Shiny red trucks and the best fundraising advice I ever got

April 26, 2013

“If you can turn our membership campaign around, you’ll be our hero.” These words came from the top volunteer at an EMS organization where I’d been hired two weeks earlier in my first fundraising job.  In my 15 hour-a-week position I was tasked with creating an entire development plan from the ground up. I don’t […]

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Bacon & Chocolate & Nonprofit Storytelling

March 29, 2013

Whatever would entice you to spend $8 on a 3oz bar of chocolate?  Is it the idea of chocolate paired with bacon?  Or could it be the story on the back of the box… I began experimenting with bacon and chocolate at the tender age of 6, while eating chocolate chip pancakes drenched in Aunt […]

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Setting up your nonprofit’s monthly giving? Start small, but DO START!

March 5, 2013

The new book, Monthly Giving: The Sleeping Giant, leads with this quote from Mark Victor Hansen “Don’t wait until everything is just right. It will never be perfect. There will always be challenges, obstacles and less than perfect conditions. So what. Get started now. With each step you take, you will grow stronger and stronger, […]

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Share-Your-Story Page | an addition to the fundraiser’s arsenal of tools

February 27, 2013

You’ve heard it time and again.  Tell your story and tell it well.  Good storytelling is the very heart of nonprofit communications.  And collecting and recording those stories is a process that never ends. What’s a simple way that you can add to your organization’s storytelling cache?  Add a “Share Your Story” page to your […]

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