Monthly giving is especially great for small nonprofit organizations. It provides reliable, recurring income, and monthly donors have upwards of 90% retention rates.

Our August campaign actually managed to convert a few folks to monthly donors! But more importantly, it was just very well received. I heard from more donors as a result of the August campaign than I ever have before.
In spotlighting some of their donors, there’s a terrific emphasis on storytelling. Each of the stories is compelling, especially because they’re told by the supporters who lived them. Sharing firsthand experiences is a powerful thing. The account involving Libby and Tim, a couple who used Intervale Center as their wedding venue, was not only touching but showed how IC has positively impacted lives in a meaningful and unique way. Great storytelling has the capacity to accomplish so much. In the case of this email campaign, storytelling helped to create a convincing case for why Intervale’s donors should give on the monthly, and they responded positively to it.
Check out Intervale’s monthly giving email campaign by clicking below…
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