What’s in my Inbox | Email welcome message and video

February 17, 2015


In many ways, fundraising is a fairly simple process (but we insist on making it complex). I call it ‘lather, rinse, repeat.’ In other words,

  1. ask,
  2. thank profusely and sincerely,
  3. report on what your donors’ gift makes possible,
  4. and repeat – layering in extra gratitude throughout the year for good measure.

What’s the often missing element in this equation? Donor love, pure and simple.

This welcome message from Mercy Corps oozes donor love, from the opening sentence and language focused on what you make possible, to the short, inspiring video and request to pass it on.



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