What’s in my Inbox | Kerri’s Pick

February 2, 2016

When it comes to political campaigns and featuring their respective mailings in any way shape or form, I usually hesitate. Usually. Unless I find them just too darn good not to share. Plus, there’s always the hope I have: that you’ll look past the politics, regardless of your allegiance, and see through to the heart […]

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Power of Nonprofit Storytelling | Urgency Through Video: A Plea to Act Now

February 1, 2016

Save the Children of Australia is an aid and development agency dedicated to helping children who need it most. They provide protection, along with access to quality health and education services. This organization has been engaged in the wonderful work that they do for over 90 years, and their cause in itself is an emotionally […]

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Fundraising Friday | January 29, 2016

January 29, 2016

We’ve been saying it for years. Now someone has the balls to say it out loud. Charity Navigator Must Grow Up or Shut Down John F. Kennedy said “When written in Chinese, the word ‘crisis’ is composed of two characters. One represents danger and the other represents opportunity.” I’m of the opinion that too many […]

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What’s in my Mailbox | Remembering Owen

January 27, 2016

When it comes to the pieces I select for What’s in my Mailbox, I typically select ones that (a) evoke a strong emotional response in me and (b) speak for themselves. Now, that’s not the only criteria I use, but they are two very important points that I look to consistently. This piece is courtesy […]

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What’s in my Inbox | Your donor’s the hero with personalized video

January 26, 2016

By now, you’re probably well aware of this rule: a thank you letter must be addressed to the donor: Dear (name). But how about a video? Now, there’s something you don’t see everyday! Once again, brought to you by my dear friend and Fundraising Grrl extraordinaire Rory Green, is a recent email straight from Covenant […]

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Power of Nonprofit Storytelling | SolarAid brings the ultimate storytelling device

January 25, 2016

How do you convey the impact of your donor’s gift? SolarAid is based in the UK, and they’re a Basics & More alumnus. An international charity combating poverty and climate change, they provide access to solar lights in some of the most remote regions of the world. Their work is complex and crucial, but it’s […]

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What’s in my Inbox | Surveying kept simple is smart (and it works)!

January 19, 2016

I’ve been practicing donor surveying since 2000, and was the first to preach the benefits of surveying on a regular basis (yeah, seriously). How come? Well, surveying is just one of the tools you can use to establish communication between you your supporters, and you want to seize every possible opportunity to do that. Plus, […]

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Power of Nonprofit Storytelling | What does a displaced family look like? (Mercy Corps)

January 18, 2016

What if you were asked this very question? It’s not exactly something you can just turn away from, going about your day as if you never heard it (or saw it). Now, what if you received an email in your inbox with this very question as its header? Would you be able to just throw […]

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Fundraising Friday | January 15, 2016

January 15, 2016

How can you pack a colossal emotional punch? This week’s Power of Nonprofit Storytelling features Wounded Warrior. Don’t miss it. Hand-written is always powerful, but have you ever thought of a hand-written email? How’s that possible? This week’s What’s in my Inbox from The Sandy Hook Promise Foundation. Acquiring NEW donors from direct mail is […]

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What’s in my Mailbox | Wounded Warriors for the win!

January 13, 2016

Acquisition mailings are tough. But in pursuit of growing our donor base, they’re a viable option, caveats and all. How do these mailings work? Through targeting a rented list of names sourced from a list broker that is typically used once. As Roger Craver of The Agitator notes: “Making a profit or even breaking even […]

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What’s in my Inbox | The power of handwritten…in an email?

January 12, 2016

In all the time I’ve been doing what I do, I don’t believe I’ve ever seen a handwritten thank you email. And at this point, I thought I’d seen it all). So while the sheer idea of a handwritten thank you email in itself is novel and pretty intriguing, this particular note has extra touches […]

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Power of Nonprofit Storytelling | Packing a colossal emotional punch with Wounded Warrior

January 11, 2016

Even though I’ve been at this whole storytelling thing for awhile, I still regularly ask myself: “What makes a great story?” Although I have a concrete idea at this point (actually, a well of ideas that I dip into from time to time) of what that is, storytelling is a topic I’m still exploring. I’m […]

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For non profit communicators…write music

January 7, 2016

Have you ever wondered why song lyrics from middle school remain stuck in your head, compelling you to sing along with the radio, while you find it next to impossible to remember anything from history class that very same year? Or, have you ever found yourself stuck with a persistent, stubborn ear-worm that you just […]

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Top 10 Things Smart Fundraisers Will be Doing in 2016 (and a bonus word for the year)

January 6, 2016

It seems like just yesterday that financial experts were still forecasting that it might take a whole decade for charitable giving to return to its levels achieved before the Great Recession! A sobering thought for all of us fundraisers out there. But here’s the reality: We’ve seen four relatively solid years of giving rebounding and […]

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Fundraising Friday | January 1, 2016

January 1, 2016

Seth Godin shares how training is the infinite return on investment. 7 Reasons Why Your Two Week Trip To Haiti Doesn’t Matter: Calling Bull on “Service Trips” What are donor advised funds? Michael Rosen urges us to Stop Ignoring This Amazing Source of Contributions. What were the most read 2015 posts on PamelaGrow.com? Top 10 […]

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Top 10 Readers’ Favorites Non Profit Fundraising & Communications | 2015

December 30, 2015

In the spirit of ushering in a brand new year, I decided to create a compilation of particularly noteworthy blog posts that I’ve written over the course of 2015. How did I come to the determination that these posts were worth mentioning? They highlight some of the crucial key issues I’ve been stressing on a […]

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What’s in my Inbox | 15 Non-profits (and a few businesses) you should subscribe to

December 29, 2015

How do you master fun, engaging, ‘donate-able’ email copy?  ‘Swipe files’ provide a great method of generating ideas and keeping you inspired (not copying!) as you draft your enewsletters, eappeals, and other communications. And you may want to begin by setting up a separate email account and subscribing to to the following nonprofit organizations (with […]

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The Power of Nonprofit Storytelling | Sharing your donors’ stories

December 28, 2015

Susan Howlett, author of Boards on Fire,  enjoys a reputation as a thoughtful, wholly donor-focused nonprofit consultant.  When we were speaking one day, she shared some marvelous strategies for engaging our website visitors in the gratitude process: Imagine featuring a wide range of different kinds of donors who’ve contributed in many different ways. One donor […]

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Fundraising Friday | December 18, 2015

December 18, 2015

Never doubt the power of a single passionate person to bring about change. This week’s Power of Storytelling. My inbox is absolutely deluged in year-end fundraising appeals. Remember, just as in direct mail: your first rule is ‘get it opened!’ Which email subject headers did I find irresistible? This week’s What’s in my Inbox. What […]

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What’s in my Mailbox | All about the donor…down to the response device

December 16, 2015

We don’t talk a lot about direct mail response devices. But we should. For the most part, they’re lousy. Some seem to think that a reply device needs to be a certain size, often forcing donors to fill in tiny lines and pull out their magnifying glasses. These two examples, from Ontario Nature, are different. […]

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