What’s in my Mailbox | Keeping monthly donors close

September 23, 2015

For many donors, becoming a monthly sustainer to an organization means that you suddenly fall into a black hole where communications are concerned. Not the case with Brittany’s Hope, a non-profit organization dedicated to aiding abandoned children around the world. Ever since I became a monthly donor, I’ve become a cherished member of the Brittany’s […]

Read the full article →

What’s in my Inbox | Changing communications…political fundraising at its finest

September 22, 2015

Call me a glutton for punishment, but I thrive on political fundraising. There are always plenty of applicable lessons for the nonprofit sector, so, with every US presidential race, I sign up to receive every candidate’s emails. Yes. Every candidate. Overall, there have been few surprises. Trump is all about making us great again (but […]

Read the full article →

Power of Nonprofit Storytelling | Alfie the Astronaut – NSPCC TV Ad

September 21, 2015

What makes this ad, which clocks in at merely one minute, such a great slice of storytelling? There are two narratives woven throughout the piece. First, there is the experience that young Alfie is living as an astronaut. His experience lights up the screen, and it is his story, or, at least, part of it. […]

Read the full article →

Fundraising Friday | September 18, 2015

September 18, 2015

If you struggle with sharing stories due to client confidentiality regulations, take a cue from HONY. This week’s Power of Nonprofit Storytelling. What’s a nonprofit organization’s best friend when it comes to online donor acquisition? If you answered email marketing, you’re right. Why, then, are so many organizations failing to maximize this inexpensive tool? This […]

Read the full article →

Board Development on a Budget

September 16, 2015

By Susan Schaefer and Bob Wittig, co-authors of Nonprofit Board Service for the GENIUS We all have such lofty goals for our board. Some weeks, achieving a quorum might seem like an achievement! Small organizations have particular challenges since many board members are new to governance, and time or money may preclude formal training workshops […]

Read the full article →

What’s in my Mailbox | What lessons can you learn from this stellar direct mail monthly giving appeal?

September 16, 2015

The wider adoption of monthly giving (also known as regular giving or sustained giving) in the United States could itself transform philanthropy.The lifetime value of supporters giving in this way is estimated to be 600 to 800 percent higher than the annual giving (also known as cash giving) (McKinnon, 1999).     Growing Philanthropy in […]

Read the full article →

What’s in my Inbox | Three great nonprofit welcome emails

September 15, 2015

In addition to donor retention, every nonprofit needs to be thinking about donor acquisition. And email is your organization’s best friend when it comes to online donor acquisition. That said, your welcome email is a critical component of getting your email program off to a good start. It sets the stage — the tone — […]

Read the full article →

Power of Nonprofit Storytelling | What HONY can teach you about client confidentiality

September 14, 2015

Humans of New York (HONY), the brainchild of photojournalist Brandon Stanton, is a photoblog and photography book featuring street portraits and interviews collected straight from the residents of New York City. Fundraisers looking to share effective stories should bookmark either the HONY website or Facebook page for a daily dose of inspiration. I hear the same […]

Read the full article →

Your next big fundraising breakthrough…

September 12, 2015

In conversations I have everyday with clients, members, subscribers, consultants, and our Basics & More™ course participants, I get the sense that everyone is searching for that big breakthrough. That shining moment when their fundraising becomes crystal clear. That flash of inspiration when they know exactly what to do next. They’re waiting for something unexpected and monumental […]

Read the full article →

Fundraising Friday | September 11, 2015

September 11, 2015

How are you sharing your volunteer stories? A great tale from Canine Therapy Corps, a stellar member of our 2015 Nonprofit Storytelling | Basics & More™ course group in this week’s Power of Nonprofit Storytelling. Charity: Water. They’re just too clever. This week’s What’s in my Inbox. This ‘donor love’ business isn’t something that you […]

Read the full article →

How to Turn Your Words Into Money: The Master Fundraiser’s Guide to Persuasive Writing | A Review

September 10, 2015

Fundraising writing is a nuanced being with its own unique set of rules. After all, this kind writing involves profoundly moving people in an emotional way so that as a result, they’re motivated to give money to your organization. That’s no easy feat. Jeff Brooks understands that to write well, one must abandon everything (or […]

Read the full article →

What’s in my Mailbox | Ramping up the donor love

September 9, 2015

Care Ring, a nonprofit organization providing access to medical and dental care to the uninsured and underinsured, wins with this donor-focused Fall appeal letter. What I liked: In a few short words, we get Calvin’s powerful story. “It’s a matter of life or death…we’re starting treatment today.” The focus is on you, the donor. Calvin’s […]

Read the full article →

What’s in my Inbox | Charity: Water wins for clever…yet again

September 8, 2015

Always #1 in the ‘we’re so clever’ category, Charity: Water’s latest email is no exception. Starting with the great subject header ‘Need a crazy idea?,’ this email features an impressive flash that lets you know ‘You can do anything to fundraise for clean water!’ When you click over to the site and take a spin, […]

Read the full article →

Fundraising Friday | September 4, 2015

September 4, 2015

This week’s What’s in my Mailbox: never forget the power of handwritten. Have your tissues handy. The British Heart Foundation knocks it out of the park in this week’s Power of Non-Profit Storytelling. Major Gifts: A Thing of the Heart – Introduction. This. This is the heart of all we do. A super Nonprofit Blog […]

Read the full article →

What’s in my Mailbox | The power of handwritten non-profit thank you notes

September 2, 2015

I’ve been a monthly donor to Living Yoga in Seattle for awhile now. Living Yoga brings the study and practice of yoga to kids, youth and adults in correctional facilities, drug treatment centers, and behavioral/mental health facilities. It’s a wonderful mission and I love the occasional handwritten thank you notes from clients, such as this […]

Read the full article →

The Power of Non-Profit Storytelling | British Heart Foundation knocks it out of the park

August 31, 2015

The British Heart Foundation’s recent campaign packs one heck of a hard-hitting, emotional punch, driving their point home: heart disease is devastating. And heart disease is particularly devastating in how it can impact your children, forever changing their lives. This point is illustrated in a brutally honest way, through a narrative depicting a brief father […]

Read the full article →

Fundraising Friday | August 28, 2015

August 28, 2015

If you read only one post this week, read this one, via the Veritus Group, where Jeff Schreifels shares Tyre’s story as a chef at Atlantic City Rescue Mission. It’s a powerful reminder of both the power of storytelling – and why we do what we do. Could you find a more perfect example of […]

Read the full article →

What’s in my Inbox | The perfect non-profit email newsletter?

August 25, 2015

Why should your nonprofit be regularly communicating with your supporters via email? Well, the reasons are legion: it’s fast, it’s cheap (while not free, email must be one of the cheapest acquisition tools available), when done right, it’s got a terrific return on investment, unlike social media, email provides you with the opportunity to create […]

Read the full article →

Power of Nonprofit Storytelling | Atlantic City Rescue Mission

August 24, 2015

Today’s cross post was originally published on the Veritus Group’s Passionate Giving blog. This story exemplifies the power of storytelling in our work – and the reasons why we do what we do. Special thanks to Jeff Schreifels.  The other day I was meeting with some really good people at the Atlantic City Rescue Mission, in […]

Read the full article →

Fundraising Friday | August 21, 2015

August 21, 2015

Does your organisation have ‘Busy-ness Syndrome?’ A cure is at hand! If you haven’t already seen it, don’t miss this week’s Power of Nonprofit Storytelling, where we share the video of the loyal dog that’s gone viral.  Have your tissues ready. What is one of the major revelations my Simple Development Systems’ members point to again […]

Read the full article →