Tales from the trenches: How to lose your development director

February 13, 2013

Thirteen years ago I was blissfully sailing through my first job in nonprofit development after leaving a comfortable position with a private family foundation. It was in many ways an ideal situation. I had complete autonomy.   And I got results. In less than two short years: foundation grant funding was increased by more than 90% […]

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Reach out and touch

February 4, 2013

“The result of long-term relationships is better and better quality, and lower and lower costs.”

   W. Edwards Deming   In The Zen of Fundraising, Ken Burnett tells readers to create a “secure and lasting future” for our organization by putting our focus not on short-term activities, but on long-term strategies – where we’re treating our […]

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Shower the donors you love with love

January 29, 2013

Love your donors, not your mission. By falling in love with your donors, you make them the focal point. And what better time of year than Valentine’s Day to show donor love? Your mission, should you choose to accept it:  let your donors know that they’re your “Valentine” and you couldn’t do it without them.

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Consistency trumps all

January 28, 2013

Commit to consistency in your donor communications without fail. Your print newsletter?  Whether it’s twice a year, six times a year or four times a year, commit to a schedule and stick to it. Your enews?  Commit to weekly or bi-weekly communications. Don’t forget thanking donors every week. Come hell or high water.  No exceptions.

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If you’re not committed to funding your mission, you’re not committed to your mission

January 22, 2013

Nonprofit bloggers are having a field day with “the” latest report, Underdeveloped:  A National Study of Challenges Facing Nonprofit Fundraising.  The study is based on a national survey of more than 2,500 development directors and executive directors and reflects a dismal state of affairs in the field of fundraising, including heavy turnover and vacancies in […]

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Oxfam’s Latest Email Pitch – Clever or Obnoxious?

January 12, 2013

Taking a cue, no doubt from the Obama campaign and their mastery of everything online marketing, Oxfam recently sent out this email to their list: Subject Line: “Did I leave my jacket at your place?” Hey X It’s Aziz Ansari. And of course I didn’t leave a jacket at your place. I’ve never been to […]

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Nonprofit Experts Weight In: Resolutions for 2013

January 6, 2013

Is there one area nonprofit organizations should focus in on to improve their fundraising results in the upcoming year? Here’s what the brightest minds in fundraising have to say:   Roger and I each have a resolution. You’ll appreciate that mine needs to come before Roger’s! Tom: I resolve to improve my nonprofit’s donor retention […]

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November Nonprofit Blog Carnival | How are you cultivating an attitude of gratitude?

November 28, 2012

Welcome to the Nonprofit Blog Carnival round-up for November!  It’s becoming a tradition during the month of the US holiday of Thanksgiving that our November Carnival focuses on gratitude and demonstrating donor love. Why is donor appreciation such a critical component of fundraising?  Check out the AFP’s 2012 Fundraising Effectiveness Report, where they reveal: Every […]

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A free thank you letter template you can swipe!

November 26, 2012

How do I love thee?  Let me count the ways… How many ways can you thank your partners?  We’re talking about those wonderful donors who make everything you do possible. Your second step in the process, after a heartfelt thank you call, is your thank you letter. Do your organization’s thank you letters ooze “donor […]

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Fundraising lessons from Enzo

November 13, 2012

Enzo, the shepherd-poodle-terrier mix hero/narrator of Garth Stein’s The Art of Racing in the Rain, believes that “When a dog is finished living his lifetimes as a dog, his next incarnation will be as a man.” He knows this from a documentary he saw on TV about Mongolia. As the book opens, Enzo is old […]

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How to end nonprofit donor attrition in 30 minutes a day

November 10, 2012

Is your nonprofit organization doing everything it can to keep the donors you have?  The latest stats, by way of the 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals shows that most nonprofits aren’t. The report, which incorporated data from 3,184 responses, noted that: Every $100 gained in 2011 was offset by $100 […]

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November Nonprofit Blog Carnival Call for Submissions | How are you cultivating an attitude of gratitude?

October 30, 2012

November’s Nonprofit Blog Carnival is right around the corner and, as Thanksgiving approaches, what better topic than that of gratitude and giving thanks, particularly as nonprofits continue to face unnaturally high attrition rates. In fact, according to the 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals: Every $100 gained in 2011 was offset […]

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An easy way to be donor-centered – think like a donor!

October 23, 2012

Have you ever walked through the actual process of making a gift to your own organization?  How hard is it to locate the “donate” page on your site?  What happens once the donation is complete?  Does your contribution seem to land in some great abyss, with the resulting “thank you” appearing six weeks later…or not […]

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Warning: Lost Donors Ahead!

October 15, 2012

Why, oh why are nonprofit organizations failing to retain their donors?  The latest news, by way of the 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals shows that donor attrition rates are still in the toilet. According to the report, which incorporated data from 3,184 responses: Every $100 gained in 2011 was offset […]

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Sample nonprofit direct mail letter template | FREE download

October 8, 2012

Are you struggling with your organization’s year-end appeal? Your first step is to forget almost everything that you’ve ever learned about writing. Ignore the admonishing voice of your high school English teacher “tsk tsking” in the back of your head. Take a big black sharpie to your organization’s statistics and forget all about your illusions […]

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“Dear Anonymous Stranger”…Segmentation secrets for your nonprofit direct mail appeal

October 1, 2012

While your organization’s appeal letter might read “Dear Friend,” your donor will read it as “Dear Anonymous Stranger.”   After all, what is more impersonal than a “Dear Friend” letter? The sole purpose of segmentation is to help you personalize your organization’s appeal to each and every one of your donors. Even the smallest nonprofit […]

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Need more donors? It works…but there’s a catch

September 28, 2012

Earlier this year I worked with Chris Davenport, Marc Pitman and a dozen brilliant fundraising minds, including Ken Burnett, Gail Perry, and Tom Ahern to produce the innovative online product, 100 Donors in 90 Days. Put simply, it works. “I found 100 Donors in 90 Days incredible! It helped me think more donor-centrically, and gathered […]

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When it comes to your nonprofit website, KISS

September 25, 2012

In my first nonprofit job, the organization I worked for had no online presence.  In 2001, not having a website wasn’t at all unusual for a nonprofit organization.  Small nonprofit organizations, in particular, have a tendency to fall a bit behind the technological curve.  And people were initially cautious to use their credit cards online.  […]

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What pisses donors off

September 6, 2012

Yes, I was a member of the ACLU…back when Bush was in office. Since then I’ve lost count of the number of mailings they’ve sent me, usually *Final Membership Statements.* Quit spending donor money on relentless mailings. Fire your mail house. And please, show me impact and talk to me like I really matter.

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Looking for new donors? Yup, it really works!

September 5, 2012

When did it get to be September?  Can you believe we’ve only got four more months before 2012 draws to a close? If your nonprofit organization isn’t where you thought you’d be in terms of fundraising, you owe it to yourself to check out 100 Donors in 90 Days, an innovative program created by Movie […]

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