If you’re not committed to funding your mission, you’re not committed to your mission

January 22, 2013

Nonprofit bloggers are having a field day with “the” latest report, Underdeveloped:  A National Study of Challenges Facing Nonprofit Fundraising.  The study is based on a national survey of more than 2,500 development directors and executive directors and reflects a dismal state of affairs in the field of fundraising, including heavy turnover and vacancies in […]

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Oxfam’s Latest Email Pitch – Clever or Obnoxious?

January 12, 2013

Taking a cue, no doubt from the Obama campaign and their mastery of everything online marketing, Oxfam recently sent out this email to their list: Subject Line: “Did I leave my jacket at your place?” Hey X It’s Aziz Ansari. And of course I didn’t leave a jacket at your place. I’ve never been to […]

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Nonprofit Experts Weight In: Resolutions for 2013

January 6, 2013

Is there one area nonprofit organizations should focus in on to improve their fundraising results in the upcoming year? Here’s what the brightest minds in fundraising have to say:   Roger and I each have a resolution. You’ll appreciate that mine needs to come before Roger’s! Tom: I resolve to improve my nonprofit’s donor retention […]

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November Nonprofit Blog Carnival | How are you cultivating an attitude of gratitude?

November 28, 2012

Welcome to the Nonprofit Blog Carnival round-up for November!  It’s becoming a tradition during the month of the US holiday of Thanksgiving that our November Carnival focuses on gratitude and demonstrating donor love. Why is donor appreciation such a critical component of fundraising?  Check out the AFP’s 2012 Fundraising Effectiveness Report, where they reveal: Every […]

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A free thank you letter template you can swipe!

November 26, 2012

How do I love thee?  Let me count the ways… How many ways can you thank your partners?  We’re talking about those wonderful donors who make everything you do possible. Your second step in the process, after a heartfelt thank you call, is your thank you letter. Do your organization’s thank you letters ooze “donor […]

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Fundraising lessons from Enzo

November 13, 2012

Enzo, the shepherd-poodle-terrier mix hero/narrator of Garth Stein’s The Art of Racing in the Rain, believes that “When a dog is finished living his lifetimes as a dog, his next incarnation will be as a man.” He knows this from a documentary he saw on TV about Mongolia. As the book opens, Enzo is old […]

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How to end nonprofit donor attrition in 30 minutes a day

November 10, 2012

Is your nonprofit organization doing everything it can to keep the donors you have?  The latest stats, by way of the 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals shows that most nonprofits aren’t. The report, which incorporated data from 3,184 responses, noted that: Every $100 gained in 2011 was offset by $100 […]

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November Nonprofit Blog Carnival Call for Submissions | How are you cultivating an attitude of gratitude?

October 30, 2012

November’s Nonprofit Blog Carnival is right around the corner and, as Thanksgiving approaches, what better topic than that of gratitude and giving thanks, particularly as nonprofits continue to face unnaturally high attrition rates. In fact, according to the 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals: Every $100 gained in 2011 was offset […]

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An easy way to be donor-centered – think like a donor!

October 23, 2012

Have you ever walked through the actual process of making a gift to your own organization?  How hard is it to locate the “donate” page on your site?  What happens once the donation is complete?  Does your contribution seem to land in some great abyss, with the resulting “thank you” appearing six weeks later…or not […]

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Warning: Lost Donors Ahead!

October 15, 2012

Why, oh why are nonprofit organizations failing to retain their donors?  The latest news, by way of the 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals shows that donor attrition rates are still in the toilet. According to the report, which incorporated data from 3,184 responses: Every $100 gained in 2011 was offset […]

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Sample nonprofit direct mail letter template | FREE download

October 8, 2012

Are you struggling with your organization’s year-end appeal? Your first step is to forget almost everything that you’ve ever learned about writing. Ignore the admonishing voice of your high school English teacher “tsk tsking” in the back of your head. Take a big black sharpie to your organization’s statistics and forget all about your illusions […]

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“Dear Anonymous Stranger”…Segmentation secrets for your nonprofit direct mail appeal

October 1, 2012

While your organization’s appeal letter might read “Dear Friend,” your donor will read it as “Dear Anonymous Stranger.”   After all, what is more impersonal than a “Dear Friend” letter? The sole purpose of segmentation is to help you personalize your organization’s appeal to each and every one of your donors. Even the smallest nonprofit […]

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Need more donors? It works…but there’s a catch

September 28, 2012

Earlier this year I worked with Chris Davenport, Marc Pitman and a dozen brilliant fundraising minds, including Ken Burnett, Gail Perry, and Tom Ahern to produce the innovative online product, 100 Donors in 90 Days. Put simply, it works. “I found 100 Donors in 90 Days incredible! It helped me think more donor-centrically, and gathered […]

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When it comes to your nonprofit website, KISS

September 25, 2012

In my first nonprofit job, the organization I worked for had no online presence.  In 2001, not having a website wasn’t at all unusual for a nonprofit organization.  Small nonprofit organizations, in particular, have a tendency to fall a bit behind the technological curve.  And people were initially cautious to use their credit cards online.  […]

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What pisses donors off

September 6, 2012

Yes, I was a member of the ACLU…back when Bush was in office. Since then I’ve lost count of the number of mailings they’ve sent me, usually *Final Membership Statements.* Quit spending donor money on relentless mailings. Fire your mail house. And please, show me impact and talk to me like I really matter.

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Looking for new donors? Yup, it really works!

September 5, 2012

When did it get to be September?  Can you believe we’ve only got four more months before 2012 draws to a close? If your nonprofit organization isn’t where you thought you’d be in terms of fundraising, you owe it to yourself to check out 100 Donors in 90 Days, an innovative program created by Movie […]

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Don’t let your nonprofit annual appeal creep up on you

August 24, 2012

I remember my first direct mail appeal like it was yesterday.  I was a mere two weeks into my first fundraising job when, during the course of an interview with our best volunteer, Patrick, I learned that the organization’s annual appeal was only weeks away. “If you can get this annual campaign back on the […]

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How many times do I have to tell you? Your donors rule!

August 21, 2012

Emotion trumps statistics. Urgency motivates. Forget the plaques and gifts.  Handwritten thank you notes and phone calls rule. Does it ever feel like I’m parroting the same thing, over and over and over and over again? Don’t take it from me.  Listen in as donors themselves share what motivates them to give in this special […]

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Five Tips for Ramping Up Your Summer Fundraising

July 29, 2012

In the summer time when the weather is high You can chase right up and touch the sky When the weather’s right You got women, you got women on your mind Have a drink, have a drive Go out and see what you can find Sun, fun and vacations. For those of us in in […]

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Tell me again…why aren’t you using email?

July 20, 2012

Looking for more? Download my free Nonprofit Email Marketing Secrets Report to learn what small nonprofits can and should be doing!

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