October 15, 2012
Why, oh why are nonprofit organizations failing to retain their donors? The latest news, by way of the 2012 Fundraising Effectiveness Report from the Association of Fundraising Professionals shows that donor attrition rates are still in the toilet. According to the report, which incorporated data from 3,184 responses: Every $100 gained in 2011 was offset […]
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October 8, 2012
Are you struggling with your organization’s year-end appeal? Your first step is to forget almost everything that you’ve ever learned about writing. Ignore the admonishing voice of your high school English teacher “tsk tsking” in the back of your head. Take a big black sharpie to your organization’s statistics and forget all about your illusions […]
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