What pisses donors off

September 6, 2012

Yes, I was a member of the ACLU…back when Bush was in office. Since then I’ve lost count of the number of mailings they’ve sent me, usually *Final Membership Statements.* Quit spending donor money on relentless mailings. Fire your mail house. And please, show me impact and talk to me like I really matter.

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Looking for new donors? Yup, it really works!

September 5, 2012

When did it get to be September?  Can you believe we’ve only got four more months before 2012 draws to a close? If your nonprofit organization isn’t where you thought you’d be in terms of fundraising, you owe it to yourself to check out 100 Donors in 90 Days, an innovative program created by Movie […]

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Don’t let your nonprofit annual appeal creep up on you

August 24, 2012

I remember my first direct mail appeal like it was yesterday.  I was a mere two weeks into my first fundraising job when, during the course of an interview with our best volunteer, Patrick, I learned that the organization’s annual appeal was only weeks away. “If you can get this annual campaign back on the […]

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How many times do I have to tell you? Your donors rule!

August 21, 2012

Emotion trumps statistics. Urgency motivates. Forget the plaques and gifts.  Handwritten thank you notes and phone calls rule. Does it ever feel like I’m parroting the same thing, over and over and over and over again? Don’t take it from me.  Listen in as donors themselves share what motivates them to give in this special […]

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Five Tips for Ramping Up Your Summer Fundraising

July 29, 2012

In the summer time when the weather is high You can chase right up and touch the sky When the weather’s right You got women, you got women on your mind Have a drink, have a drive Go out and see what you can find Sun, fun and vacations. For those of us in in […]

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Tell me again…why aren’t you using email?

July 20, 2012

Looking for more? Download my free Nonprofit Email Marketing Secrets Report to learn what small nonprofits can and should be doing!

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Fundraising’s Ruby Slippers

July 16, 2012

Movie Mondays for Nonprofits, a free weekly resource featuring the country’s best fundraisers, recently asked their subscribers to vote for who they would like to see featured on the 200th episode of Movie Mondays. Who did you vote for? Bill and Melinda Gates? Fundraiser Jerry Panas? Seth Godin? President Obama? Bill Clinton? Guess again.  In […]

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Your key to donor-centered fundraising? Listening

June 18, 2012

Have you ever run across a potential donor who isn’t terribly engaged?  Someone might have attended an event, or made a Facebook donation on behalf of one of your board member’s Birthday Wishes, or even made a one-time gift…three years ago. Do you write them off the next time you’re digging into your database?  Or […]

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“It’s easy to raise money for babies and cute puppies…what about us?”

June 4, 2012

Like it or not, fundraising is all about selling.  How do you tell your organization’s story when your mission isn’t an “easy sell?” Today’s Movie Mondays video has some excellent pointers.  

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Planned Giving Made Simple

May 30, 2012

This week’s Movie Monday’s video shows that creating a planned giving program in your organization needn’t be as complex as you think it is.  The key is getting started.

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Nonprofit storytelling and you | 8 Tips

May 21, 2012

What’s your story? Finding and telling an organization’s most compelling stories is always my first step in the consulting process. And many view it as a time-waster. They want that next big grant that will put them on the path to solvency. Or what about getting donations on Facebook or Twitter? “Could we try an […]

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Nonprofit Email Marketing | What small nonprofit organizations can and should be doing

May 14, 2012

What’s your first thought when someone says “nonprofit social media?”  Facebook?  Twitter?  LinkedIn?  YouTube? And yet, what’s the first thing that you check every morning? According to the Pew Internet & American Life Project, a full 92 percent of adults polled are sending and receiving email, with 61 percent doing so on a typical day.  […]

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Lessons from my in-box

May 8, 2012

I confess.  There are times when I’m pressed and this is exactly how I handle my email. That said, whatever would compel me to open your email?  Yes, despite the fact that I have supported this organization in the past, I could give a Rat’s a$$ about their “spring fund drive.” Study headlines.  Pay attention.  […]

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Are you playing to your fundraising strengths?

May 7, 2012

As a Kindred Spirit, I could really relate to this week’s Movie Monday’s video. Are you working within your own personal asking style?  We’re not all event-planning party-goers, not by a long shot.  But that doesn’t mean that you can’t be a phenomenal fundraiser.  Knowing your own unique asking style, and that of your colleagues […]

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Creating WOW stewardship on a limited budget

April 30, 2012

Donor Stewardship Best PracticesHow can your organization really WOW your donors, with limited resources? Listen to how Gina Hall of the Seattle Goodwill talks about their strategy for stewarding donors. It’s been so successful, that she’s been able to hire more staff. She’ll tell you what they’ve done over the last few years and the […]

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Creating a culture of philanthropy | Cara’s Motivations

April 24, 2012

One of the tenets of Simple Development Systems is “you can’t do it alone.”  A successful fundraising program is built around a culture of philanthropy – and that means that everyone in your organization has a role to play.  But this isn’t a “have to” or an obligation.  Quite the contrary, building a culture of […]

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How nonprofits can use Facebook ads | A step by step guide

March 30, 2012

Facebook pages are a great opportunity to advance your mission and to build a community. They allow you to enhance relationships with your supporters, reach out to new supporters and advance your advocacy and public education efforts. But what if you build a Facebook page and no one comes? A genuine, organic approach is the […]

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How to write a killer annual appeal

March 13, 2012

How can you constantly be growing, learning, and finding the courage to take chances in your work? Ask Sarah Mansberger of The Cara Program in Chicago, a regular reader of The Grow Report and winner several months back of my monthly book drawing.  Sarah won Tom Ahern’s How to Write Fundraising Materials that Raise More […]

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In-the-trenches fundraisers: Let us hear from you!

March 9, 2012

What does the state of fundraising in 2012 really look like?  How did your organization’s dollars raised change from FY 2010 to FY 2011? What are you looking to learn more about?  Sponsorships, major gifts, finding new donors, email marketing, online giving, grantwriting? Share your thoughts in the annual 2012 Small Shop Fundraising Survey.  Spend […]

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Growing your nonprofit’s email list | Interview with Children’s Medical Center

February 27, 2012

I recently had the opportunity to chat with Mark Miller, Director of Philanthropic Marketing & Communication for the Children’s National Medical Center.  Their recent “Send Your Valentine to a Child in the Hospital” campaign seemed like a savvy approach to engage potential new donors.  What take-aways could your organization learn? Q:  I loved the Children’s […]

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