Fundraising Friday | May 15, 2020

May 15, 2020

Donor Communications #CoronaComms

Did you have a newsletter, appeal, or annual report coming up, and now you’re not sure if you should still send it? Download this quick guide to getting it out NOW

Your monthly giving program can be a real source of protection, especially at a time like this. But how do you ask now, in the middle of COVID-19? Asking for Monthly Gifts During a Pandemic: Two Email Examples

Your donors are just as anxious as you are. What’s one word that cuts through donor distraction? New from Oneicty. 

Those smart fundraisers who have their campaigns planned out a year in advance may be wondering, “Do I still send that Mother’s Day appeal?” Why yes, yes, you do. But you can’t ignore the elephant in the room. Here’s how to do it: a great example from Intervale Center.

I’m a fan! Ann Handley’s book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, is so good that I made my assistant read it (not that she minded). If you’re not already an Ann reader, what are you waiting for? signup for her newsletter. And, if writing doesn’t come second nature to you, watch Ann’s most-entertaining webinar, How to Write Your Face Off: Writing for Non-Writers. You won’t regret it.

Fundraising right now requires empathy and vulnerability. And, depending on your mission, you might want to go raw and real, like this example from What’s in My Inbox.

Keeping it raw, keeping it real. What’s in My Inbox: UltraViolet with an example of a compelling ask right now. 

We learn the most amazing lessons from our children. Before you get your next direct mail piece ready, take a few cues from a young girl named Emerson. This week’s What’s in My Mailbox.

Did you have a newsletter, fundraising appeal, or annual report coming up, and now you’re not sure if you should still send it? Download this quick guide to getting it out NOW.

Stop! Before you participate in another giving day, make sure you rewrite your thank you email. And is your thank you redirect page updated? 

And, if you really want to WOW your donors, write an email thank you welcome series. This short training, from the late John Haydon, will show you how.

How can you create compelling fundraising videos during COVID-19? DonorPerfect has you covered. 


Create a fundraising program that is impervious to any crisis with this model. Build a donor-centered nonprofit, from the ground up. Buy the book.

Mary Cahalane knows: planning for the unplannable is both necessary and smart. Emergency fundraising: plan now for later.

The Helen Brown Group has generously put together this Who is doing well now? white paper. It’s a terrific perspective on industries, companies, and individuals doing well now and those poised to be profitable post-COVID. 

Mark Phillips over at BlueFrog and Ken Burnett at SOFII are doing the best research into giving right now. Coronavirus research findings. What do donors think about giving now? Part 2. New from Mark Phillips

Cut the Noise and Stay With the Basics. This week’s must-read. From The Veritus Group.

Mindset, Zoom Meetings, and Things You Need to Know

Your mindset is the most important thing you can work on right now. Trust me on this. Nell Edgington with Let Abundance Be Part of Your Nonprofit’s Crisis Response.

Compliance deadlines continue. Even in the heat of COVID-19. Here’s everything you need to know to stay compliant. Guest post from Harbor Compliance.

Small nonprofits are the backbone of our community. Joan Garry with 3 Ways We Can (and Must) Help Small Nonprofits Now

What drives our organizations? Donors. Machine Learning and “Prophecy Trees”: How data helps to predict your donors’ behaviour. New from 101Fundraising.

Why am I so tired? Our brains on trauma.

Who is doing well right now? Their perspective on industries, companies, and individuals doing well now and those poised to be profitable post-COVID crisis. Download the white paper from the Helen Brown Group.

In the midst of fear and isolation, we are learning that profound, positive change is possible. The impossible has already happened’: what coronavirus can teach us about hope.

How hard is it to transition board meetings to video? Not very. But it does take planning in order to make it engaging for all. If you’re feeling like your board — or any Zoom meeting — isn’t quite as effective as you’d like, set aside some time to watch Susan Detwiler in this week’s Lessons from Motivate Monday. You won’t regret it.

Nothing comes for free. Invest in your fundraising — and don’t be ashamed to say so. Are They Coming for Your Organization? New from The Agitator/DonorVoice.

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