February 6, 2017
Whether told face-to-face with a major donor, in a thank you video, or in your fundraising emails, stories are the most powerful tool in your fundraising and marketing arsenal. That’s because human beings are hardwired for nonprofit storytelling. We are, as a species, addicted to story. Even when the body goes to sleep, the mind […]
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February 3, 2017
Bloomerang, with New Study Shows Donor Retention Rates in Decline. What are your internal processes for taking your first-time donor…to lifetime? Smart fundraisers know that the gift isn’t the goal – it’s the long-time relationship that counts. Are you saying thank you like you mean it? You need Emotionraising: How to astonish, disturb, seduce and convince […]
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