Fundraising Friday | April 1, 2016

April 1, 2016

How are you incorporating your planned giving stories into your marketing mix? I liked this recent example from the Philadelphia Museum of Art. How do you make your donors feel like heroes? A masterful example from HRC in this week’s What’ in my Inbox. 8 Storytelling Tips For Your Nonprofit. New from NonprofitPRO. Looking for […]

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What’s in my Inbox | Touching your donors, one victory at a time

March 29, 2016

Ever since I became a supporter, Human Rights Watch has made an effort to maintain constant contact with me through their email communications. Despite the frequency, there’s never been any shortage of great content, and their messages consistently leave me happy, inspired, and wanting to give again. Their communications speak directly to me and their […]

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Power of Nonprofit Storytelling | Incorporating planned giving stories into your nonprofit marketing mix

March 28, 2016

In the past, we’ve discussed why your organization should be sharing your donor stories in your communications pieces, and one of my favorite ways of collecting stories, Share-Your-Story-Pages. I’ve been a member of the Philadelphia Museum of Art on and off for years. When I was a new mother, living in Philadelphia’s Fairmount section, I […]

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Fundraising Friday | March 25, 2016

March 25, 2016

What We Talk About When We Talk About Good Work. This week’s Power of Nonprofit Storytelling. It’s why we do what we do…and why donors give. What’s the most important thing in your email communications? Great storytelling ranks high on the list. But I would also argue that consistency is paramount. This week’s What’s in […]

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What’s in my Inbox | Save the Chimps…TODAY!!!

March 22, 2016

We’ve often conveyed to you the importance of consistency in communications, particularly email. Remember, a special occasion isn’t necessary in order for you to be able to write an email. You don’t need a recent monumental achievement to celebrate, nor must it be a holiday or “special time” of the year for your organization. The […]

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Power of Nonprofit Storytelling | What We Talk About When We Talk About Good Work

March 21, 2016

I’ve said this hundreds, if not thousands of times: “I’ve done my good deed for the day.” As if it begins and ends at just one. Why one? Is that the minimum requirement to guarantee us a ticket for a sweet after life? And why do we even perform good deeds at all? Moral duty […]

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Fundraising Friday | March 18, 2016

March 18, 2016

The longer I’m in this business, the more I realize there is no blanket one-size-fits-all answer. That’s for amateurs. An ask in a thank you? And it works???? See what I’m talkin’ about in this week’s What’s in my Mailbox. This week’s Power of Nonprofit Storytelling features a narrative involving a father-son relationship. It’s different […]

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What’s in my Mailbox | An ask in a thank you? It works!

March 16, 2016

My most recent donor communication from St. Jude Children’s Research Hospital is worth mentioning for a few reasons, and these reasons more than compensate for its one flaw. Can you guess what that might be? Yep, you’ve spotted it: Dear Friend. Yikes! But let’s move on from that rocky opening. There’s a lot to appreciate […]

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Power of Nonprofit Storytelling | StoryCorps: The Saint of Dry Creek

March 14, 2016

StoryCorps is an amazing nonprofit organization, and they cater to a basic, instinctive human need — the need for storytelling. Here’s how they describe the work that they do… StoryCorps’ mission is to preserve and share humanity’s stories in order to build connections between people and create a more just and compassionate world. We do […]

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Fundraising Friday | March 11, 2016

March 11, 2016

Mutual Rescue™ is a new initiative, created by Humane Society Silicon Valley, dedicated to sharing the personal stories of adopted pets and their owners. Their first video tale, Power of Nonprofit Storytelling |The Story of Eric and Petey, is a stellar example of video storytelling. Fair warning: have your tissues handy. Strengthening your organization’s thank […]

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What’s In My Mailbox: A Preemptive Postcard

March 9, 2016

Okay, so we can probably agree on the idea that a postcard is a pretty non-traditional mode for nonprofits to communicate their gratitude. How come? Well, postcards are letters that are extra easy to send in the mail because they don’t require envelopes. Because of this, their general size is kept small. This means there […]

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What’s in my Inbox | The Donor Experience Project: The Thank You Email

March 8, 2016

In my ongoing quest to better understand the donor experience, I myself have become a donor, because really, what better way is there? Like donors do, I have focused my attention toward the nonprofits who have missions that resonate with me for one reason or another. After making my contribution, I’ve closely examined the communications […]

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Power of Nonprofit Storytelling | The story of Eric & Peety: Who rescued who?

March 7, 2016

Mutual Rescue™ is an initiative, created by Humane Society Silicon Valley, dedicated to sharing the personal stories of adopted pets and their owners. These narratives shed light on the importance of these relationships for the humans and animals involved and, in turn, inspire continued donor support of local animal shelters. Life-changing and poignant, each story […]

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Fundraising Friday | March 5, 2016

March 4, 2016

Monthly Giving: Everyone Should Be Doing It. New from NonprofitPRO. (And you won’t want to miss Nonprofit Monthly Giving | Basics & More™ – last week for Early Bird pricing!) Who doesn’t like to feel like a hero? You’ll love this week’s email example from the Soi Dog Foundation in What’s in my Inbox. Despite […]

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What’s in my Inbox | The Soi Dog Foundation is a star — and so is this email!

March 1, 2016

The Soi Dog Foundation, an organization dedicated to fighting animal cruelty and homelessness through improving the lives of dogs and cats in Thailand, has a naturally compelling mission. For many of us, interaction with animals is part of our human experience. Still, sincere effort is invested in ramping up their compelling factor, and they’ve achieved […]

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What’s in my Mailbox | A beautifully integrated campaign (Part II)

February 24, 2016

The initial email that Ontario Nature sent to my inbox sparked the anticipation and set up my expectations. So when my renewal package arrived in the mail, I was ready for it. The particularly noteworthy contents include: 1. The envelope. In featuring the 2016 membership card on the front, this one immediately makes it clear […]

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What’s in my Inbox | The start of a beautifully integrated campaign

February 23, 2016

Do your direct mail and email campaigns exist separately? Say it isn’t so! Take a cue from Ontario Nature’s beautifully integrated membership campaign… Imagine the typical scenario, a situation that not only your donors find themselves in often, but that you and me find ourselves in often: going through our mail on a regular basis. […]

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Power of Nonprofit Storytelling | An impact thank you video

February 22, 2016

Nonprofit organization Seeds of Learning improves educational opportunities in rural Latin America. They also  educate North America to the needs of these poor communities. SOL’s homepage thank you video for 2015 only takes a little bit of scrolling to reach it. What makes it compelling? 1. SOL uses the children whose lives have been changed as […]

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Fundraising Friday | February 19, 2016

February 19, 2016

In this week’s What’s in my Inbox, the Audubon Society wins with a fun little Facebook campaign. Check out their page on Facebook to see the kind of engagement this inexpensive strategy yielded. Remember: as our friends at Veritus say, it’s not just about the money. Subscriber and Basics & More™ alum Desert Sounds Performing […]

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What’s in my Mailbox | The donor is the hero (nonprofit thank you)

February 17, 2016

Here’s an inspirational thank you straight from my mailbox. But what makes a thank you letter inspirational? And what does inspiration do? Desert Sounds Performing Arts recently recently appointed me one of their “shining stars.” The result? I feel like a superstar — like a hero. They made me feel special, and they did it […]

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