July 28, 2015
I’ve been practicing donor surveying since 2000, and was the first to preach the benefits of regularly surveying . Why? The better you get to know your donors and their reasons for supporting your mission, the easier your marketing becomes. Yet, nonprofit organizations continue to struggle with this practice and typically arrive at surveys that are lengthy, boring, […]
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July 27, 2015
This stunning email submitted by Mary Cahalane of Hands on Fundraising, puts a personal and devastating story to the statistics of trafficking. Mary says: “I thought this was powerful for a few reasons: the short and strong subject line, the arresting image, the story and the simple call to action. This isn’t a fundraising […]
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