Fundraising Friday | August 14, 2015

August 14, 2015

Color of Change’s emails consistently result in an emotional, heartfelt reaction in me, moving me to want to help in any way I can. And their most recent email is no exception. This week’s Power of Nonprofit Storytelling | Impactful storytelling in pictures. Rachel Ramjattan is back with another nod to Save the Chimps in […]

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What’s in my Mailbox | Your donor gets the credit

August 12, 2015

Today’s What’s in my Mailbox post comes to us courtesy of Mary Cahalane. And it’s a great reminder to those of us who are getting to work on year-end appeals: all this great stuff you do? Your donor gets the credit! Mary writes: Got back from vacation with a pile of NP mail to go […]

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Hug your Donors | Book Review

August 12, 2015

I’m a lifelong learner. And I read a lot of books every year that are related to what I do. In addition to industry-specific books, I read quite a few business, marketing and teaching texts. If I were to be brutally honest with you, I’ve often found that I get more out of non-fundraising books […]

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What’s in my Inbox | An irresistible subject line

August 11, 2015

 Save the Chimps is a master at email communications and today’s What’s in my Inbox submission from Rachel  Ramjattan is no exception. Rachel writes: “You know that sinking feeling you get when you’ve been away on vacation and come back to hundreds of emails in your inbox? Junk mail, To Do emails, endless sales pitches…it’s […]

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Power of Nonprofit Storytelling | Impactful storytelling in pictures

August 10, 2015

Color of Change is a progressive organization advocating for civil rights. The nonprofit was founded shortly after Hurricane Katrina in order to strengthen the voices of African American people, which is primarily done through online communications and resources — especially email. CoC’s emails consistently result in an emotional, heartfelt reaction in me, moving me to […]

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Fundraising Friday | August 7, 2015

August 7, 2015

When Board Members Say “I’ll Do Anything But Fundraise” | 4 Tips (including a free downloadable template) Kathleen Kennedy of the Coalition for Sonoran Desert Protection submitted this week’s Power of Nonprofit Storytelling, an extraordinarily compelling video from the nonprofit organization Preemptive Love. I loved this recent email from Greenpeace’s Executive Director, Annie Leonard. Take […]

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What’s in my Inbox | Keeping your supporters informed (Greenpeace)

August 5, 2015

I loved this recent email from Greenpeace’s Executive Director, Annie Leonard. Take a look at what Greenpeace does right: She immediately attributes the success of the organization’s recent activism to you, the reader Greenpeace tells their David vs. Goliath story, simply and succinctly If you missed the story, you’re directed to find it on the […]

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The Power of Nonprofit Storytelling | Sharing an emotional story in video

August 3, 2015

Kathleen Kennedy of the Coalition for Sonoran Desert Protection submitted today’s Power of Nonprofit Storytelling, an extraordinarily compelling video from the nonprofit organization Preemptive Love. “I don’t know if you are familiar with the non-profit Preemptive Love. They work internationally on a bunch of issues in Iraq. I became familiar with them through a blog […]

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Fundraising Friday | July 31, 2015

July 31, 2015

Mary Cahalane submitted this week’s Power of Nonprofit Storytelling | Simple. Powerful. Actionable. Still struggling with surveying and donor feedback? Keep it simple. This week’s What’s in my Inbox. In this week’s What’s in my Mailbox, Rachel Ramjattan explains why Food for the Poor’s latest campaign had her at hello. How do you start your […]

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The daily habit that makes all the difference

July 29, 2015

Ever attended a conference, or paid for a course, and gotten so excited about the potential for your organization…but then failed to act on what you’d learned? Maybe you started your organization’s monthly giving program…and now it’s just an option tacked on to your year-end appeal. Or maybe you even took my Power of Thank […]

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What’s in my Mailbox | The campaign that had me at hello

July 29, 2015

We’re big fans of both the work and the marketing of Food for the Poor (read more here and here). Today’s What’s in my Mailbox comes to you courtesy of Simple Development Systems’ member, Rachel Ramjattan . You probably know that Food for the Poor, Inc. is a direct mail champion! Like many fundraising consultants […]

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What’s in my Inbox | Simple surveying

July 28, 2015

I’ve been practicing donor surveying since 2000, and was the first to preach the benefits of regularly surveying . Why? The better you get to know your donors and their reasons for supporting your mission, the easier your marketing becomes. Yet, nonprofit organizations continue to struggle with this practice and typically arrive at surveys that are lengthy, boring, […]

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The Power of Nonprofit Storytelling | Simple. Powerful. Actionable.

July 27, 2015

  This stunning email submitted by Mary Cahalane of Hands on Fundraising, puts a personal and devastating story to the statistics of trafficking. Mary says: “I thought this was powerful for a few reasons: the short and strong subject line, the arresting image, the story and the simple call to action. This isn’t a fundraising […]

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Fundraising Friday | July 24, 2015

July 24, 2015

This week’s What’s in my Mailbox comes to us courtesy of good friend and sage, Tom Ahern. And it’s the perfect illustration of my favorite writing quote from Indra Sinha: “Don’t start by writing. Start by feeling. Feel, and feel passionately, and the emotion you feel will come through the spaces in between the words.” […]

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What’s in my Mailbox | It’s just emotion that’s taken me over….

July 22, 2015

One of my favorite copywriting quotes hangs above my desk and comes via one of my favorite copywriters, Indra Sinha: ”Don’t start by writing. Start by feeling. Feel, and feel passionately, and the emotion you feel will come through the spaces in between the words.“ Today’s What’s in my Mailbox, courtesy of Tom Ahern, is a marvelous […]

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What’s in my Inbox | Keep it fun!

July 21, 2015

How are small nonprofit organizations using the power of email to communicate with their donors? Join us every Tuesday for What’s in my Inbox. If you’re not subscribed to Save the Chimps, you owe it to yourself to sign up to receive their delightful emails. Save the Chimps delivers the email goods with communications that […]

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Power of Nonprofit Storytelling |The enduring momentum of a story well told

July 20, 2015

“Every kid should have access to the tools that will shape who they become as adults. I have no idea where I would be if I didn’t have instruments available at a young age.” -Zack Corothers Powerful sentiment, no? The words above come straight from the bassist of the indie band Portugal. The Man, who’ve […]

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Fundraising Friday | July 17, 2015

July 17, 2015

What does donor-love look like in small shop direct mail? You’re going to love love love the spring integrated campaign from Coalition for Sonoran Desert Protection featured in this week’s What’s in my Mailbox. Remember when I suggested that you make a donation to Donors Choose to see what a truly donor-focused online donation experience […]

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Announcing…The #DonorLove Rendezvous

July 16, 2015

Today’s guest post was written by Fundraiser Grrl Rory Green. I have something huge to announce – for the first time ever I am sponsoring a fundraising conference! On May 11, 2016 in Toronto Canada the first ever #DonorLove Rendezvoous is happening. Some of my Canadian fundraiser friends (Maeve Strathy, Rory Green, John Lepp, Jen […]

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What’s in my Mailbox | What a small-shop integrated campaign looks like

July 15, 2015

There were a number of things I liked about today’s What’s in my Mailbox, the spring direct mail appeal from the Coalition for Sonoran Desert Protection: Real, warm, personal. There’s a genuine sense, reading this letter, that I’m a valued partner and a true insider (for more, read here and here) The donor love is […]

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