Power of Nonprofit Storytelling | What can the King of Rock and Roll teach us about fundraising?

October 24, 2016

Up until a couple of months ago, I’d never been a huge Elvis fan. In fact, I never could wrap my head around the hype that surrounded the “King of Rock & Roll.” It’s not that I had any sort of negative feelings toward Elvis or ever questioned his iconic status…it was that I was […]

Read the full article →

Fundraising Friday | October 21, 2016

October 21, 2016

This week’s Power of Nonprofit Storytelling highlights the most important quality of a fundraiser: listening. Have your tissues handy! What’s in my Inbox? This week it’s one of my pet peeves: begging. Thanks to the wonderful Agents of Good for sharing yet another spectacular donor love direct mail packet. I loved Bee the Change. You […]

Read the full article →

Nonprofits: The Video Equipment you Need to Get Started (on a Budget)

October 20, 2016

“Get started today, with the equipment you have. Capture footage with a smartphone and cut it together on your computer’s free editing software. Use what you do have and don’t let the lack of other resources be an excuse for not making something.” Bill Griepenstroh Video Producer at Lincoln Berean Church — Lincoln, Nebraska We […]

Read the full article →

What’s in my Mailbox | How to be the change: Ontario Nature gets it right, empowers donors to fight the good fight

October 19, 2016

In this installment of What’s In My Mailbox, we’re spotlighting not only Ontario Nature, a conservation group dedicated to protecting Ontario’s wetlands, woodlands, and wildlife, but the outstanding work of Agents of Good, a donor-focused direct response firm. What has this communication packet got going on? A lot. Below, I’ve picked what I think are […]

Read the full article →

What’s in my Inbox | Don’t beg please. It’s not pretty.

October 18, 2016

It will never be pretty. In the process of reaching out, the urge to beg undoubtedly crosses, or has crossed, your mind. Maybe it’s because you’re a fundraiser, and sometimes, you’re swimming against the tide, aching to be heard. But if you’ve got the idea that begging amplifies the sound of your voice and propels […]

Read the full article →

Power of Nonprofit Storytelling | Thank you for being a friend: life-changing relationships that open doors

October 17, 2016

Petula Dvorak, a D.C.-based reporter for The Washington Post, knows how to tell a story with a headline. Buzzfeed and its counterparts do, too, but Dvorak’s realization of a narrative-focused headline comes across as far less click-baity. The janitor felt invisible to Georgetown students – until one changed his life. I am always in search […]

Read the full article →

What’s in my Inbox | When disaster strikes: A beautifully integrated campaign

October 11, 2016

In this installment of What’s In My Inbox, I’m again casting my spotlight on Mercy Corps, because they’ve reached out with yet another stellar communication, through both an email message and its accompanying video, which is chock full of gratitude. So what’s right about this, and what makes it work as an integrated, powerful campaign? […]

Read the full article →

Fundraising Friday | October 7, 2016

October 7, 2016

Are you keeping a clean email list? Miriam’s Kitchen is back with a terrific reactivation email. This week’s What’s in my Inbox. No one does #donorlove quite like the brilliant Agents of Good. We’re thrilled to present you with a special year-end fundraising appeal from the Agents in this week’s What’s in my Mailbox. You’ll […]

Read the full article →

What’s in my Mailbox | Inspire and Delight with Your Year-End Appeal!

October 5, 2016

Last week, the brilliant Jen Love, part of the team at Agents of Good, a Canadian direct response firm, presented Creating a Truly Donor-Centered Appeal Letter That Touches Hearts and Inspires Gifts, to the amazing participants of our Your Best Ever Year-End Campaign. Jen shared seven lessons that you can steal. And, in today’s What’s […]

Read the full article →

What’s in my Inbox | Push it, push it real good: Miriam’s Kitchen does reactivation right

October 4, 2016

Miriam’s Kitchen is a D.C.-based nonprofit with what, at first glance, appears to be a lofty goal at the core of its mission. Through performing their life-changing work, Miriam’s hopes to bring an end to chronic homelessness, and they’ve been at it since their 1983 inception. Their aspirations sound more promising when you see that […]

Read the full article →

What’s in my Inbox | Through the eyes of a donor: Carol, Mercy Corps ambassador, shares her story

September 27, 2016

I’ve lost count of the number of times I’ve taken the opportunity to spotlight a Mercy Corps communication piece, but that doesn’t stop me from putting this nonprofit front and center yet again. If you’ve kept track of my past installments of Power of Storytelling, What’s In My Inbox, and What’s In My Mailbox, you […]

Read the full article →

Power of Nonprofit Storytelling | Because Britain’s children depend on it: Barnardo’s chooses inspiration over shock value

September 26, 2016

I believe the children are our future Teach them well and let them lead the way Show them all the beauty they possess inside -Linda Creed, The Greatest Love of All Barnardo’s, a U.K.-based charity dedicated to caring for young, vulnerable people, has a history of releasing confrontational content through their ad campaigns, consistently generating […]

Read the full article →

Six Ways to Start Gearing Up for Year-End Fundraising

September 23, 2016

Do you have a plan in place to meet your year-end fundraising goals? Just imagine: the average non-profit raises over 40% of its annual revenue during the last quarter of the calendar year. And a full third (33%) of the donations made in December occur on the 31st of the month! Start getting ready for […]

Read the full article →

What’s in my Mailbox | Now THIS is stewardship!

September 21, 2016

SeniorsFirst, a Power of Thank You alum, is engaged in keeping senior citizens empowered, healthy, and independent. Through supportive services including meal programs, personal care assistance, companionship, and more, SeniorsFirst positively impacts a human experience that so often leaves people feeling lonely and vulnerable: getting old. Power of Thank You, my often-imitated, never-duplicated first-of-its-kind online […]

Read the full article →

Dianne’s Day: Make the “Overhead” Real

September 20, 2016

Last Friday I went to the Vancouver Fringe Festival – a large festival where hundreds of plays are put on at every imaginable venue in town over a few short weeks. As I waited in the lobby I noticed poster’s everywhere announcing that it was “Dianne’s Day”. “Dianne’s Day! Diane would like to thank the […]

Read the full article →

How can you be there for a friend who has just received devastating news?

September 19, 2016

As a friend, as a loved one, how can you be there for someone when they are suffering real emotional distress? What can you say or do to help? I turned to Missy Longman for answers recently and she didn’t disappoint. Missy has graciously agreed to allow me to share her words of wisdom. What […]

Read the full article →

Fundraising Friday | September 16, 2016

September 16, 2016

This week’s Power of Nonprofit Storytelling highlights Stone Soup Films in Washington, DC, and their amazing storytelling through video. How are you sharing the overhead story with your donors? I really liked this email from Basics & More alum, The Fuller Center. And don’t miss the accompanying video on explaining overhead to your donors. The […]

Read the full article →

Are they really and truly lapsed? Or have you been neglecting them…

September 15, 2016

One of my subscribers recently sent in the following question. It’s a good question and one that I get asked often, so I thought I’d respond here. Like most non-profits, we do an annual fund each year and mail 3-4 letters. We are an 19-year-old institution and have about 1900 people in our donor database. […]

Read the full article →

In Praise of Special Events

September 14, 2016

Ah, special events! Don’t you love the sense of accomplishment at the end of the planning process? Aren’t you excited about working with your all-volunteer event committee? Isn’t it wonderful to be creating a meaningful and profitable fundraising experience? It’s hard to believe, but some people don’t really love hosting special events. In fact, lots […]

Read the full article →

What’s in my Inbox | Reporting impact: Transparency in overhead

September 13, 2016

Starting with the subject heading, “Look what you’ve done,” I was immediately drawn to read this email from The Fuller Center for Housing, a faith-based nonprofit promoting “collaborative and innovative partnerships with individuals and organizations in an unrelenting quest to provide adequate shelter for all people in need worldwide.” Administrative overhead can be a tricky […]

Read the full article →