Fundraising Friday | November 7, 2014

November 7, 2014

  In this week’s What’s in my Mailbox, you’ll find two examples of nonprofit direct mail fundraising letters written using the Basic Appeal Letter Template. This week’s What’s in my Inbox comes from Mary Calahane, with a reminder that gratitude is always good.  New from The Agitator:  Re-engaging Lapsed Customers/Donors, along with my favorite inspiration […]

Read the full article →

Mercy Corps monthly giving program | Interview with Evan Johnson

November 6, 2014

After featuring Mercy Corps’ monthly giving email appeal recently, I was curious about what role monthly giving played in the organization’s overall individual giving strategy and how the program evolved.  Evan Johnson, the Manager of Direct Response Marketing at Mercy Corps, graciously agreed to an interview. How long has your monthly giving program been active? […]

Read the full article →

What’s in my Mailbox | Free template to help you raise more with direct mail

November 5, 2014

How are small to mid-sized nonprofits using the power of direct mail?  Join us every Wednesday for What’s in my Mailbox. We all need a little help sometimes to get us started writing.  Several of my members and subscribers have used my Basic Appeal Letter Template to guide them in writing their direct mail fundraising […]

Read the full article →

What’s in my Inbox | Gratitude is always good

November 4, 2014

How are small to mid-sized nonprofits using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox. Today’s email comes to us via fundraising consultant Mary Cahalane of Hands on Fundraising.  Mary writes:   “We all get a great deal of email. Much of it never rises above […]

Read the full article →

Fundraising Friday | October 31, 2014

November 2, 2014

  In the words of President John F. Kennedy: “The time to repair the roof is when the sun is shining”. How can you stay on top of change?  The Agitator with Heading For A Brick Wall. “We’re so excited about our new website!” “XYZ Foundation announces the release of our 2014 Annual Report!”  Yawn.  […]

Read the full article →

November Nonprofit Blog Carnival | Gratitude and abundance (Call for submissions)

October 29, 2014

“If the only prayer you said was thank you, that would be enough.” ― Meister Eckhart November is gratitude month.  And, for the past few years, our November Nonprofit Blog Carnival has celebrated with inspiring ways nonprofit organizations throughout the world are celebrating the donors who make their work possible.  (Click here and here for […]

Read the full article →

What’s in my Mailbox | The power of handwritten (OneJustice)

October 29, 2014

How are small to mid-sized nonprofits using the power of direct mail?  Join us every Wednesday for What’s in my Mailbox. Simple Development Systems member, OneJustice, a nonprofit organization providing legal access for underserved Californians, understands the power of a handwritten note.  When I recently become a sustaining member to their new monthly giving program, […]

Read the full article →

What’s in my Inbox | Storytelling with pictures

October 28, 2014

How are nonprofits using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox. In this timely piece, the Environmental Defense Fund tells a frightening story in just a few well-chosen pictures.  Don’t forget to vote.

Read the full article →

What’s in my Inbox | Seamless IDK social media campaign featuring Ricky Gervais

October 28, 2014

How are small to mid-sized nonprofits using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox. You may have seen the video in your Facebook stream.  English comedian Ricky Gervais, along with Dame Judi Dench and stars from Downton Abbey, highlight the ‘I didn’t know’ campaign to […]

Read the full article →

Fundraising Friday | October 24, 2014

October 24, 2014

Information overload anyone?  Stay on top of what really matters with The Grow Report and Fundraising Friday. What’s a pre-header and how can it help get YOUR emails opened?  This was only one of dozens of great takeaways from our recent SDS email marketing webinar featuring Derrick Feldmann. Joe Waters with an awesome primer for […]

Read the full article →

What’s in my Mailbox | Senior Services new donor welcome kit

October 22, 2014

How are small to mid-sized nonprofits using the power of direct mail?  Join us every Wednesday for What’s in my Mailbox. I recently donated online to Senior Services in Seattle, WA as part of my ‘Two Gifts a Week’ mystery shopping experiment, and received this direct mail welcome in response.  It includes: a thank you […]

Read the full article →

What’s in my Inbox | Celebrating milestones with supporters

October 21, 2014

How are small to mid-sized nonprofits using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox. Today’s What’s in my Inbox, via Kivi Leroux Miller, features a short, sweet email announcement from The Island Institute in Maine. They’ve come up with a clever way to announce their […]

Read the full article →

Fundraising Friday | October 17, 2014

October 17, 2014

You’re a Grow Report reader.  You already know better. Fundraising Fables You Shouldn’t Believe.  Mary Cahalane asks Does a well-written appeal really matter?  The Unsafety Net: How Social Media Turned Against Women.  Under the banner of free speech, companies like Facebook, Twitter, and YouTube have been host to rape videos and revenge porn—which makes female […]

Read the full article →

What’s in my Mailbox | Nonprofit print newsletter

October 15, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. Friends of the Blue Ridge Parkway, one of the participants in our recent Nonprofit Newsletters | The Basics & More courses, wins with their Autumn newsletter. Note: the strong, vibrant photographs […]

Read the full article →

What’s in my Mailbox | Potomac Conservancy Welcome Kit

October 15, 2014

How are small nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. This Welcome Kit from Potomac Conservancy, sent following my first donation, consists of a thank you letter which details what your donation is accomplishing, a map and sticker, and a calendar […]

Read the full article →

What’s in my Inbox | A thank you makeover — before and after!

October 14, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. Participants in The Power of Thank You | The Basics & More, the online course where nonprofit organizations revamp their stewardship and donor retention processes and develop an ‘attitude of gratitude,’ were recently […]

Read the full article →

#GivingTuesday: is your organization ready? Here’s how!

October 9, 2014

December is just around the corner: Are you ready for #GivingTuesday? Since its inception in 2012, this annual event on the Tuesday after Thanksgiving (December 2nd in 2014) reminds donors to give back with gratitude. While the idea behind Giving Tuesday is simple — a day set aside for individuals, families, and businesses to give […]

Read the full article →

What’s in my Mailbox | New donor acquisition

October 8, 2014

  Internationally renowned copywriter Tom Ahern contributed this control piece for Sharp HealthCare Foundation.  Tom says: “Not a small org. But a DM control for my client, Sharp. In a couple of years, this elicited more than 10,000 gifts. I show it to my workshops a lot, asking them first before I reveal the results, […]

Read the full article →

What’s in my Inbox | Handling declined credit card payments

October 7, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. I made a recurring donation to Brittany’s Hope Foundation earlier this year as part of my “Two Gifts a Week” online mystery shopping experiment.  The donation experience was so seamless from start […]

Read the full article →

A cure for fundraising acronym agita: Why those clever initials aren’t the shortcut you think

October 6, 2014

The following guest post from Lisa Sargent was originally seen in The Loyalty Letter (you should totally sign up). A fundraising friend of mine recently sent me a thank you letter someone had sent her for review. And that’s when I saw it, the same snappy ‘all-cap’ acronym, over and over, all over the page. […]

Read the full article →