During COVID-19: The Supporter Experience is More Important than Ever

April 1, 2020

The entire world is on edge right now. We’re all self-isolating…and feeling isolated. You have the power to help ease that fear and uncertainty with a personal touch. Call a minimum of five donors today and every day to say hello and to find out how they’re holding up. Let your donors know that you […]

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What’s in My Inbox | Shedd Aquarium knows how to work Instagram during tough times

April 1, 2020

Times are tough right now, and we are struggling. You, I, and everyone else knows it. But what does that mean for nonprofits? Now, more than ever, donor service is paramount. Reaching out to those who make your work possible, particularly during these scary, uncertain times not only carries extra impact, it shines a light. […]

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Communicating During COVID-19: Interview

March 25, 2020

How are you communicating with your supporters during the COVID-19 pandemic? When I highlighted this terrific email, from my local film institute last week, I knew that I wanted to learn the decision making processes behind their quick and effective response to our current crisis. That’s why I was delighted when the Bryn Mawr Film […]

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The Best COVID-19 Resources for Donor-Centered Nonprofits

March 25, 2020

This page is updated regularly to include new resources. If you have a resource that you’ve found helpful, please email me at pamela@pamelagrow.com. General Nonprofits and the CARE Act | A Motivate Monday Webinar (direct link) Facebook: COVID 19 Charity Preparedness Group: A private Facebook group of nonprofit organizations around the world Covid-19 Nonprofit & […]

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Mental Health Wellness Tips for Quarantine

March 24, 2020

We’re all in this together. And many of us working from home for the first time. These tips, shared by Eileen M Feliciano, Psychologist, PsyD, MSEd, resonated with me and I’m sharing them with you. Stick to a routine. Go to sleep and wake up at a reasonable time, write a schedule that is varied and […]

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Fundraising from home during COVID-19: Nine Tips

March 19, 2020

Wow. What a week. It’s so important to remember in times of crisis that we can choose our response to uncertainty, and be open-minded to opportunity… to recognize and make the most of what IS in our control. We’re navigating uncharted territory here. But guess what? You have the power within you. The power to […]

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What’s In My Inbox | A B&M Alum shows how to communicate with your donors right now

March 18, 2020

In this week’s Motivate Monday session, we touched on donor communications during COVID-19 and zeroed in on gratitude. If you’re unsure of how to continue fundraising during this time of chaos, gratitude is the best place to start. Over the past few days, a handful of great examples have landed in my inbox. Aside from […]

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COVID-19 Nonprofit Communications | Building Community in a Pandemic

March 18, 2020

Let’s be honest. Our world is currently crazy and chaotic, and we’re all struggling to trek on. The collective fear, distress, and restlessness we’re feeling is very real. In the midst of all the uncertainty and fear surrounding us, nonprofits everywhere have a prime opportunity to fearlessly lead in compassion, in empathy, in community. This […]

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Lessons from Motivate Monday | How Nonprofits Can Navigate COVID-19

March 16, 2020

We’re facing some trying times in this world right now. So what should smart fundraisers be doing during the uncertain and fearful days of COVID-19? Nonprofit leader Beth Kanter, whose expertise also spans social media, data, and networks, stopped in for our latest Motivate Monday session. In her presentation, Suddenly Remote: Creating a Virtual Culture […]

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Lessons From MotivateMonday | Why you need an email welcome series

March 11, 2020

Earlier this week, the incomparable Julie Cooper came through to deliver a jam-packed power half-hour for Motivate Monday. Julie is a copywriter who specializes in direct response fundraising writing. Her presentation comes as the perfect followup to Steven Shattuck’s session about how to inspire first-time donors to give again. Imagine a prospective supporter has learned […]

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Yoda Reveals the Secret to Fundraising Success

March 9, 2020

“Always with you what cannot be done. Hear you nothing that I say?…You must unlearn what you have learned….Try not. Do. Or do not. There is no try.” — Yoda Success can be boiled down to this essential: without commitment, you will not succeed. In The Empire Strikes Back, Luke Skywalker is convinced that he’ll never […]

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Fundraising Friday | March 6, 2020

March 6, 2020

Today’s FF: Growing your monthly giving program, why your first-time donors need a different plan, bad fundraising design, behavioral science, getting your finance team on board, getting stories from program staff, winning fundraising appeals, learning opportunities, and more… In Simple Development Systems, I stress how important monthly giving is for all organizations — especially for small […]

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What’s In My Inbox | Anera with a winning example of a monthly giving ask done right

March 4, 2020

In my book, Simple Development Systems, I stress how important monthly giving is for all organizations — especially for small nonprofits. If you want to build sustainability and achieve amazing results for the long-term, then monthly giving is vital to your fundraising plan. I recommend that most organizations engage in a bare minimum of two dedicated […]

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What’s In My Mailbox | This appeal package wins HARD. Read on to see why…

February 19, 2020

Jodi-Joy O’Keefe, Chief Development Officer for Bethany Health Care Center, participated in last year’s Foolproof Year-End Fundraising program, and she rocked her organization’s campaign. It’s not hard to see why. The package contains an appeal letter, an accordion brochure, a lift note, a response device, and a return envelope. Each piece of the appeal package […]

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Lessons From Motivate Monday | Better grants through better budgets

February 19, 2020

Have you ever battled to get the numbers you need to write a strong grant proposal? Your project budget can make or break your proposal. So how do you get your finance team on board? Our Motivate Monday guests, Amanda Day and Kimberly Hays De Muga, know that the struggle is real. The brainchild behind […]

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The Day I Got Schooled in Donor Newsletters

February 12, 2020

Have you ever done something for years, only to learn that the way you were doing it was wrong? In an early edition of my weekly newsletter, The Grow Report, I shared my personal formula for a donor newsletter. It was based on a seminar with Penelope Burk of Donor-Centered Fundraising. My formula consisted of […]

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Remembering John Haydon

February 12, 2020

I remember the first time I met John Haydon over 10 years ago. We were both checking into the hotel where the NTEN conference was being held. In my mind, I’m utterly starstruck thinking “OMG! It’s John Haydon! THE John Haydon!” Author of Facebook Marketing for Dummies, digital marketing guru, and already an all-around general […]

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What’s In My Mailbox | The fight for democracy is both political and personal

February 5, 2020

The Center for Election Science is a shining light in our ongoing quest for democracy. This nonprofit advocates for election reform that is both transparent and representative. Dedicated to giving power to the people, CES supports smart voting methods including approval voting and score voting. They were also a member of our Foolproof Year-End Fundraising […]

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Lessons from Motivate Monday | January 27, 2020

January 30, 2020

During the latest Motivate Monday, I focused my attention on monthly giving and did my best to get you to focus your attention on it, too. The timing of this was intentional. It’s January right now. That means it’s time to get things in order so that you can have a fabulous fundraising year in […]

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