Lessons From MotivateMonday | Why you need an email welcome series

March 11, 2020

Earlier this week, the incomparable Julie Cooper came through to deliver a jam-packed power half-hour for Motivate Monday. Julie is a copywriter who specializes in direct response fundraising writing. Her presentation comes as the perfect followup to Steven Shattuck’s session about how to inspire first-time donors to give again. Imagine a prospective supporter has learned […]

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Yoda Reveals the Secret to Fundraising Success

March 9, 2020

“Always with you what cannot be done. Hear you nothing that I say?…You must unlearn what you have learned….Try not. Do. Or do not. There is no try.” — Yoda Success can be boiled down to this essential: without commitment, you will not succeed. In The Empire Strikes Back, Luke Skywalker is convinced that he’ll never […]

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Fundraising Friday | March 6, 2020

March 6, 2020

Today’s FF: Growing your monthly giving program, why your first-time donors need a different plan, bad fundraising design, behavioral science, getting your finance team on board, getting stories from program staff, winning fundraising appeals, learning opportunities, and more… In Simple Development Systems, I stress how important monthly giving is for all organizations — especially for small […]

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What’s In My Inbox | Anera with a winning example of a monthly giving ask done right

March 4, 2020

In my book, Simple Development Systems, I stress how important monthly giving is for all organizations — especially for small nonprofits. If you want to build sustainability and achieve amazing results for the long-term, then monthly giving is vital to your fundraising plan. I recommend that most organizations engage in a bare minimum of two dedicated […]

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What’s In My Mailbox | This appeal package wins HARD. Read on to see why…

February 19, 2020

Jodi-Joy O’Keefe, Chief Development Officer for Bethany Health Care Center, participated in last year’s Foolproof Year-End Fundraising program, and she rocked her organization’s campaign. It’s not hard to see why. The package contains an appeal letter, an accordion brochure, a lift note, a response device, and a return envelope. Each piece of the appeal package […]

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Lessons From Motivate Monday | Better grants through better budgets

February 19, 2020

Have you ever battled to get the numbers you need to write a strong grant proposal? Your project budget can make or break your proposal. So how do you get your finance team on board? Our Motivate Monday guests, Amanda Day and Kimberly Hays De Muga, know that the struggle is real. The brainchild behind […]

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The Day I Got Schooled in Donor Newsletters

February 12, 2020

Have you ever done something for years, only to learn that the way you were doing it was wrong? In an early edition of my weekly newsletter, The Grow Report, I shared my personal formula for a donor newsletter. It was based on a seminar with Penelope Burk of Donor-Centered Fundraising. My formula consisted of […]

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Remembering John Haydon

February 12, 2020

I remember the first time I met John Haydon over 10 years ago. We were both checking into the hotel where the NTEN conference was being held. In my mind, I’m utterly starstruck thinking “OMG! It’s John Haydon! THE John Haydon!” Author of Facebook Marketing for Dummies, digital marketing guru, and already an all-around general […]

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What’s In My Mailbox | The fight for democracy is both political and personal

February 5, 2020

The Center for Election Science is a shining light in our ongoing quest for democracy. This nonprofit advocates for election reform that is both transparent and representative. Dedicated to giving power to the people, CES supports smart voting methods including approval voting and score voting. They were also a member of our Foolproof Year-End Fundraising […]

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Lessons from Motivate Monday | January 27, 2020

January 30, 2020

During the latest Motivate Monday, I focused my attention on monthly giving and did my best to get you to focus your attention on it, too. The timing of this was intentional. It’s January right now. That means it’s time to get things in order so that you can have a fabulous fundraising year in […]

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The Power of Storytelling | Kobe Bryant thanked basketball, and basketball thanked him back

January 30, 2020

By Samantha Lynn This past weekend, the world was heartbroken to learn of the death of NBA legend Kobe Bean Bryant. Kobe, his 13-year-old daughter Gianna, and seven other passengers were killed in a helicopter crash in Calabasas, while en route to basketball practice at the sports academy he co-founded. Drafted in 2016 straight out […]

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Fundraising Friday | January 24, 2020

January 24, 2020

Are you missing this key fundraising “system?” Close your eyes for a moment… What’s the one thing that your organization can do to truly connect with your donors on a deeper level, lead to greater bequest giving, and grow your sustainable income — all at the same time? French onion soup is back on the menu […]

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The Power of Storytelling | Story of Stuff tells hard-hitters with heart and humanity

January 22, 2020

You already know that storytelling matters to nonprofits, and it matters a lot. If you are in any way connected to a nonprofit through the work that you do, then you need to be paying attention to The Story of Stuff. Founded by Annie Leonard, this storytelling platform showcases winning little narratives that are fascinating, […]

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Are you missing this key fundraising “system?”

January 22, 2020

Close your eyes for a moment… What’s the one thing that your organization can do to truly connect with your donors on a deeper level, lead to greater bequest giving, and grow your sustainable income — all at the same time? If you guessed monthly giving, you’re right! But in the survey that I conducted […]

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Lessons From Motivate Monday | Why postage increases should have you worried…and how to respond

January 21, 2020

Just this Monday, Roger Craver, Editor of top daily fundraising resource The Agitator, posted an important announcement, along with an urgent call-to-action for nonprofits. The news concerns the US Postal System and The Postal Rate Commission’s proposed drastic price increases, which the PRC is confident will pass. Such changes would harm nonprofit organizations and their […]

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What’s In My Inbox | An apology email that’s transparent, personal, and genuine

January 15, 2020

Trebbe Johnson, author of Radical Joy in Hard Times: Finding Meaning and Making Beauty in Earth’s Broken Places, writes books that explore the relationships between humans, nature, and myth. She’s also founded nonprofit Radical Joy for Hard Times, which is an organization, practice, and community. This nonprofit seeks to find the light within dark places. […]

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Power of Storytelling | Panera communicates with — and gives power to — their people

January 15, 2020

Who would have thought that Panera Bread would be the one to provide an example of storytelling worth celebrating? This chain of fast-casual bakery-cafe restaurants began in St. Louis as the Saint Louis Bread Company. It’s still known as such within the Greater St. Louis area. But to most of the United States, it’s fondly […]

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What’s in my Inbox | This stellar enewsletter starts the new year off right!

January 8, 2020

I received a batch of emails from various nonprofit organizations kicking off the new year. Smart nonprofits know that a new year marks a prime time to reach out to donors. The beginning of 2020 presents a welcome opportunity to start things off on the right foot. Burlington, Vermont-based nonprofit Intervale Center is one of […]

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11 Ways to Make 2020 Your Most Successful Fundraising Year Ever

January 5, 2020

1) Focus on the basics (Create Your Systems) W. Edwards Deming said, “Profit in business comes from repeat customers, customers that boast about your product and service, and that bring friends with them.” Develop your rinse-and-repeat systems for growing individual giving. How are you transforming first-time donors into regular donors, as well as mid-level donors into […]

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