February 20, 2015
When it comes to Facebook, I’ve said it before: focus on what you can control. Your bigger ROI comes from building your email list. NPQ with As Organic Facebook Traffic Disappears, Nonprofits Pay the Price. Where’s the money? According to Giving USA, individual giving comprises 72% of total giving. Foundations? A paltry 15%! Now think […]
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February 17, 2015
In many ways, fundraising is a fairly simple process (but we insist on making it complex). I call it ‘lather, rinse, repeat.’ In other words, ask, thank profusely and sincerely, report on what your donors’ gift makes possible, and repeat – layering in extra gratitude throughout the year for good measure. What’s the often missing element in this […]
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