14 Ways (With Examples) to Share the Love During Valentine’s Week #donorlove

February 9, 2015

Valentine’s Day is almost here. How will you be showing #donorlove to those wonderful donors who make your work possible? Here are just a few ideas: Forward them that article you just saw about a topic near and dear to their heart. Include handwritten Post-it notes in your next newsletter or appeal Send ‘em a […]

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Fundraising Friday | February 6, 2015

February 6, 2015

A followup to our earlier post, Three lessons in nonprofit storytelling from HONY (Humans of New York) shares how HONY managed to raise over $1 million in a matter of days with their Indiegogo campaign. Great lessons for fundraisers. Middle-Income Donors Give MORE of Their Income to Charity than the Wealthy Do. Are you ignoring […]

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What’s in my Mailbox | Donor newsletter (with a focus on the donor)

February 4, 2015

How are nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. Oxfam Canada wins with this newsletter mailing submitted by Fundraiser Grrl, Rory Green. Rory notes “I like the “Your newsletter and survey enclosed” – and I like that Oxfam isn’t afraid to […]

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What’s in my Inbox | Donate Your Birthday

February 3, 2015

How are nonprofits using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox.   Nothing But Nets, a global grassroots campaign to raise awareness and funding to fight malaria, recently sent this fun, donor-focused email with the subject line: What’s Better Than Birthday Cake? The email urges […]

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Three Awesome Nonprofit Storytelling Lessons from HONY to Make You a Better Fundraiser

February 2, 2015

“I have something to admit to all of you. Before all of this happened, I was about to give up. I was broken. I felt like typing my resignation.” Those are the words of Nadia Lopez, principal of Mott Hall Bridges Academy, a middle school situated in one of the toughest communities of Brooklyn. The […]

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Fundraising Friday | January 30, 2015

January 30, 2015

Do you still think the economy’s the reason why your donations are down? Think about an industry that has suffered hugely in the past decade…and how one artist is rising far above the pack in terms of sales. Yours truly with Why we love Taylor Swift (and why fundraisers should too)! Who was featured in […]

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What’s in my Inbox | Clean and simple enews

January 27, 2015

How are nonprofit organizations using the power of email? Join us every Tuesday for nonprofit email examples.  EarthJustice wins with their ‘e.Brief’ enewsletter featuring a catchy subject header, clean layout, and easy calls to action.  

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Why we love Taylor Swift (and why fundraisers should too!)

January 26, 2015

Despite record charitable giving in 2014, The Atlas of Giving is reporting that the 2015 outlook is bleak. Could this mean less than bright prospects for your fundraising success? Are donors in a position to give less or, even worse…not give at all? It doesn’t have to be that way. In the face of rising challenges, […]

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Fundraising Friday | January 23, 2015

January 23, 2015

This week’s What’s in my Mailbox | This is what donor love looks like. Straight from the heart with Brittany’s Hope. Feeding America does a wonderfully donor-focused job of empowering their donors in this week’s What’s in my Inbox | Empowering supporters. Jeff Brooks with a reminder that Showering donors with tales of your organization’s […]

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What’s in my Mailbox | This is what donor love looks like

January 21, 2015

How are nonprofit organizations using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. In 2014, as part of my continuing ‘being a donor’ experiment, I made a number of monthly gifts. The response to one $10 gift was silence (read the article here). But my […]

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What’s in my Inbox | Empowering supporters

January 20, 2015

How are nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox. Kerri Karvetski of Company K Media submitted this terrific email, noting that she liked the call-to-action. I love the clean, simple layout of Feeding America’s email. It’s entirely donor-focused, and donor-empowering – “With […]

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Fundraising Friday | January 16, 2015

January 16, 2015

  My past two years of ‘being a donor’ has taught me more than any training I’ve taken. Pet peeve? The everything but the kitchen sink approach to giving options. Fundraising 101 with Does being donor-focused have to mean giving donors choice? Why do your donors give to your organization? The Agitator with a Tale […]

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It’s Not Just About The Money | Book Review

January 14, 2015

Moves management… prospect screening… engagement strategy… making the ask… prospect pool… The very terminology of major gift fundraising has always struck me as…a bit clinical and dehumanizing. And shouldn’t those transformational gifts be the continuing result of creating relationships that matter? Not moving donors through a formula – a process – that amounts to thinking […]

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What’s in my Mailbox | Repurposing content

January 14, 2015

How are small nonprofits using the power of direct mail to love their donors? Join us every Wednesday for What’s in my Mailbox. In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop, we talk about creating a minimum of 12 donor touches a year. And the usual response is: “I don’t have […]

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What’s in my Inbox | A call to action that can’t be beat

January 13, 2015

How are nonprofit organizations using the power of email? Join us every Tuesday for What’s in my Inbox. In my online fundraising and email courses, I always recommend that nonprofit organizations set up a separate email account just to collect examples of what other organizations (and even for-profits, such as Zingerman’s or Zappos) are doing […]

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What’s in my Inbox | ‘Tapping a common pain point’

January 6, 2015

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox.  In a week filled with nonprofit emails that were either derivative or desperate, it was next to impossible to find standouts.  Today’s What’s in my Inbox, forwarded by Lisa Sargent, is from […]

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Make Gratitude Your Nonprofit Organization’s Focus in 2015 – Here’s How!

January 2, 2015

Happy New Year! Welcome to a brand new year, ripe with opportunity.  You’re probably entering 2015 with fresh eyes and goals. Just as mothers soon forget the pain of childbirth, in the nonprofit world there’s a tendency to forget the past year’s mad scrambling to meet deadlines, the crazy stress of 12-hour days to plan […]

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Your Top Ten Nonprofit Blog Posts of 2014

December 30, 2014

It’s that time of year again … The time of year when we wind down one year in anticipation of the next by taking a look back at the best of the best content published on pamelagrow.com. Monthly giving, donor retention, email fundraising, direct mail communications, board members who say “I’ll do anything but fundraise,” […]

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What’s in my Inbox | Making supporters feel like valued partners

December 30, 2014

The Environmental Defense Fund wins with this email that oozes gratitude. From the subject header (Wow. Just WOW!), to the heartfelt closing paragraph: “It warms my heart to think of each of you out there in the country, busy with your lives, but willing to protect the quiet meadows, boundless seas, mysterious forests, and all […]

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Growing Beyond Your Wildest Dreams

December 29, 2014

The holidays were looming. In between swimming in year-end appeals and getting everything in place before the New Year rolled in, my days had been exhausting. To cap it off, I had just wrapped a discouraging conversation with one of my colleagues about implementation. Or, rather, the elusive dilemma known as “you can lead a horse to […]

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