Putting the give (and gratitude) in #GivingTuesday | Mr. Holland’s Opus Foundation

December 4, 2014

Ever since its introduction a few years ago, I’ve struggled with the concept of #GivingTuesday, the national movement founded to create a national day of giving to kick off the giving season  (and counteract Black Friday and Cyber Monday). On the one hand, the thinking behind the created holiday is lovely. On the other hand, […]

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What’s in my Inbox | Making #givingtuesday and year-end personal

December 2, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox.   Ontario Nature wins with this stunning, simple email featuring a very personal greeting: “Hi Pamela,  I’ve just put a season’s greetings card in the mail to you.  I hope you’ll open […]

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What’s in my Inbox | Thanksgiving thanks

November 26, 2014

Thanksgiving provides the ideal opportunity for nonprofits to simply reach out to their supporters with a message of thanks, no ask.  Here are a few that landed in my in-box: UNICEF’s ‘What I am thankful for this year’ email implores readers to send a message of thanks and support to UNICEF workers on the front lines […]

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November Nonprofit Blog Carnival | An Attitude of Gratitude

November 24, 2014

Here in the US, November marks the month of Thanksgiving and showing gratitude for our blessings. In keeping with the theme, for the past few years, our November Nonprofit Blog Carnival has celebrated with inspiring ways nonprofit organizations throughout the world are celebrating the donors who make their work possible. SDS member Rachel Ramjatten of […]

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Fundraising Friday | November 21, 2014

November 21, 2014

  Is #GivingTuesday worth the hoopla? I’m hearing it from readers and clients alike:  what should we be doing for #GivingTuesday?  Tuesday, December 2 marks the third annual #GivingTuesday, a manufactured holiday created to inspire action around charitable giving. I’ll be real with you: I’m not advising clients (or you) to spend a lot of […]

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What’s in my Inbox | Email welcome message

November 19, 2014

  When a prospect lands on your organization’s website and signs up for your newsletter, what kind of message do they receive?  Is it the standard yawn-inducing Welcome to XYZ org. We are happy to have you as a member of our community. Your email address and interest preferences have been recorded in our database. […]

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Fundraising Friday | November 14, 2014

November 14, 2014

What can you learn from the leading fundraising guru’s AHA moments?  I asked some of the leading fundraisers to share their biggest AHA moment with you.  Tom Ahern.  Amy Eisenstein.  Joe Garecht.  Gail Perry.  Sandy Rees.   What they had to share may surprise you.  You’ll definitely have an AHA moment or two yourself. How […]

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What’s in my Inbox | Direct mail follow up…

November 12, 2014

How are nonprofit organizations using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox. This week’s What’s in my Inbox and What’s in my Mailbox are flip-flopped, to show you a great example of integrating email into your direct mail campaign.  If you didn’t see yesterday’s What’s […]

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What’s in my Mailbox | Bringing the realities of war home

November 11, 2014

How are small to mid-sized nonprofits using the power of direct mail?  Join us every Wednesday for What’s in my Mailbox. This extraordinary letter from WarChild comes by way of Rory Green, Fundraiser Grrl, and extraordinary fundraiser.  Rory writes:  “The envelope got my attention right away. And once I opened it the story hooked me. […]

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What Can You Learn From Leading Fundraisers’ Biggest AHA Moments?

November 10, 2014

We’ve all had them. What I refer to as AHA moments, those instances when a lightbulb is suddenly turned on — one that causes you to rethink your way of doing things. Early on in my career, when I was working for a grant making foundation, I remember the time a thank you letter came […]

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Fundraising Friday | November 7, 2014

November 7, 2014

  In this week’s What’s in my Mailbox, you’ll find two examples of nonprofit direct mail fundraising letters written using the Basic Appeal Letter Template. This week’s What’s in my Inbox comes from Mary Calahane, with a reminder that gratitude is always good.  New from The Agitator:  Re-engaging Lapsed Customers/Donors, along with my favorite inspiration […]

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Mercy Corps monthly giving program | Interview with Evan Johnson

November 6, 2014

After featuring Mercy Corps’ monthly giving email appeal recently, I was curious about what role monthly giving played in the organization’s overall individual giving strategy and how the program evolved.  Evan Johnson, the Manager of Direct Response Marketing at Mercy Corps, graciously agreed to an interview. How long has your monthly giving program been active? […]

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What’s in my Mailbox | Free template to help you raise more with direct mail

November 5, 2014

How are small to mid-sized nonprofits using the power of direct mail?  Join us every Wednesday for What’s in my Mailbox. We all need a little help sometimes to get us started writing.  Several of my members and subscribers have used my Basic Appeal Letter Template to guide them in writing their direct mail fundraising […]

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What’s in my Inbox | Gratitude is always good

November 4, 2014

How are small to mid-sized nonprofits using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox. Today’s email comes to us via fundraising consultant Mary Cahalane of Hands on Fundraising.  Mary writes:   “We all get a great deal of email. Much of it never rises above […]

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Fundraising Friday | October 31, 2014

November 2, 2014

  In the words of President John F. Kennedy: “The time to repair the roof is when the sun is shining”. How can you stay on top of change?  The Agitator with Heading For A Brick Wall. “We’re so excited about our new website!” “XYZ Foundation announces the release of our 2014 Annual Report!”  Yawn.  […]

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November Nonprofit Blog Carnival | Gratitude and abundance (Call for submissions)

October 29, 2014

“If the only prayer you said was thank you, that would be enough.” ― Meister Eckhart November is gratitude month.  And, for the past few years, our November Nonprofit Blog Carnival has celebrated with inspiring ways nonprofit organizations throughout the world are celebrating the donors who make their work possible.  (Click here and here for […]

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What’s in my Mailbox | The power of handwritten (OneJustice)

October 29, 2014

How are small to mid-sized nonprofits using the power of direct mail?  Join us every Wednesday for What’s in my Mailbox. Simple Development Systems member, OneJustice, a nonprofit organization providing legal access for underserved Californians, understands the power of a handwritten note.  When I recently become a sustaining member to their new monthly giving program, […]

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What’s in my Inbox | Storytelling with pictures

October 28, 2014

How are nonprofits using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox. In this timely piece, the Environmental Defense Fund tells a frightening story in just a few well-chosen pictures.  Don’t forget to vote.

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What’s in my Inbox | Seamless IDK social media campaign featuring Ricky Gervais

October 28, 2014

How are small to mid-sized nonprofits using the power of email to love their donors?  Join us every Tuesday for What’s in my Inbox. You may have seen the video in your Facebook stream.  English comedian Ricky Gervais, along with Dame Judi Dench and stars from Downton Abbey, highlight the ‘I didn’t know’ campaign to […]

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Fundraising Friday | October 24, 2014

October 24, 2014

Information overload anyone?  Stay on top of what really matters with The Grow Report and Fundraising Friday. What’s a pre-header and how can it help get YOUR emails opened?  This was only one of dozens of great takeaways from our recent SDS email marketing webinar featuring Derrick Feldmann. Joe Waters with an awesome primer for […]

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