What’s in my Inbox | A call to action that can’t be beat

January 13, 2015

How are nonprofit organizations using the power of email? Join us every Tuesday for What’s in my Inbox. In my online fundraising and email courses, I always recommend that nonprofit organizations set up a separate email account just to collect examples of what other organizations (and even for-profits, such as Zingerman’s or Zappos) are doing […]

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What’s in my Inbox | ‘Tapping a common pain point’

January 6, 2015

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox.  In a week filled with nonprofit emails that were either derivative or desperate, it was next to impossible to find standouts.  Today’s What’s in my Inbox, forwarded by Lisa Sargent, is from […]

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Make Gratitude Your Nonprofit Organization’s Focus in 2015 – Here’s How!

January 2, 2015

Happy New Year! Welcome to a brand new year, ripe with opportunity.  You’re probably entering 2015 with fresh eyes and goals. Just as mothers soon forget the pain of childbirth, in the nonprofit world there’s a tendency to forget the past year’s mad scrambling to meet deadlines, the crazy stress of 12-hour days to plan […]

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Your Top Ten Nonprofit Blog Posts of 2014

December 30, 2014

It’s that time of year again … The time of year when we wind down one year in anticipation of the next by taking a look back at the best of the best content published on pamelagrow.com. Monthly giving, donor retention, email fundraising, direct mail communications, board members who say “I’ll do anything but fundraise,” […]

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What’s in my Inbox | Making supporters feel like valued partners

December 30, 2014

The Environmental Defense Fund wins with this email that oozes gratitude. From the subject header (Wow. Just WOW!), to the heartfelt closing paragraph: “It warms my heart to think of each of you out there in the country, busy with your lives, but willing to protect the quiet meadows, boundless seas, mysterious forests, and all […]

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Growing Beyond Your Wildest Dreams

December 29, 2014

The holidays were looming. In between swimming in year-end appeals and getting everything in place before the New Year rolled in, my days had been exhausting. To cap it off, I had just wrapped a discouraging conversation with one of my colleagues about implementation. Or, rather, the elusive dilemma known as “you can lead a horse to […]

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What’s in my Inbox | Storytelling on a budget and year-end email subject lines

December 23, 2014

Friend and FundraiserGrrl Rory Green forwarded this delightful email – Subject: Rescued – The Happy Story of Mr. Bungo – from Vancouver Orphan Kitten Rescue, along with the note: “No paid staff at VOKRA and no fundraisers and they tell better stories than many other orgs.” Here’s a sweet, homey appeal for us cat lovers. […]

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Nine days left. What you can still do to rock your online fundraising | SDS Podcast

December 22, 2014

What can you do, what should you do in these few remaining days of 2014 to maximize your year-end online fundraising? In this SDS podcast, you’ll learn what the latest trends in online fundraising are, why you need to focus your attention on your email subject headers, how you can create subject lines that get […]

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Fundraising Friday | December 19, 2014

December 20, 2014

Fundraisers are storytellers, but we’re also tasked with being data scientists.” The always brilliant Jonathon Grapsas with M​usings of a direct response fundraiser no. 2: finding the ‘sweet spot’.  This one’s important and you’re busy. Bookmark it to come back to after the new year. Direct mail won’t be dying anytime soon.  From NPR: Why […]

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What’s in my Mailbox | “It’s Christmas and I got nobody”

December 17, 2014

How are small to mid-sized nonprofits using the power of direct mail?  Join us every Wednesday for What’s in my Mailbox. Classic Christmas storytelling from Covenant House in this tale of the homeless teenager Jeremiah. To learn what makes this appeal special, read Mary Cahalane’s post, How to move hearts with a great story. Click the […]

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What’s in my Inbox | Lessons from being a donor

December 16, 2014

Perhaps not surprisingly, some of the biggest lessons in fundraising arise from the act of giving. For the past two years I’ve increased my charitable giving, even starting a ‘mystery shopping’ experiment back in March that continues to this day. Today’s seamless, donor-focused lesson came via St. Jude’s Children’s Hospital. The entire transaction took approximately […]

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Fundraising Friday | December 12, 2014

December 12, 2014

  One of the recent respondents to my Welcome survey wrote that the one thing she wanted to accomplish in the next six months was to “Move at least 50% of my current donors to the next giving level.” When asked what was standing between her and this goal, she responded, “Donors personal limitations.” Remember […]

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What’s in my Mailbox | Smart business makes smart fundraising

December 10, 2014

 What can you do when you’re just starting out, without a large donor base and no funding for acquisition? That was the situation I found myself in my first nonprofit fundraising job, working for an agency with a dying donor base.  The organization had spent (a lot) on acquisition for the preceding five years, with […]

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What’s in my Inbox | Holiday appeals and light boxes

December 9, 2014

  Holiday appeals are landing in my in-box at this time of year.  In addition to the email campaigns, many savvy nonprofits are featuring what’s known variously as a ‘home page takeover,’ light box, or popup on their home pages.  For more on the thinking behind light boxes, listen in on my interview with Steven […]

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Fundraising Friday | December 5, 2014

December 5, 2014

The heat is on.  Year-end fundraising season is here. How will you be maximizing giving, across all channels?  Use these nine simple tips to rock your year-end fundraising.   When you’re creating your plan for 2015, don’t forget your website!    Smart Cause Digital is featuring a free downloadable 2015 Nonprofit Website Planner.  And remember to […]

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Year-End Fundraising…and the Giving is Easy | 9 simple tips to to rock yours

December 4, 2014

The heat is on.  Year-end fundraising season is here.  How will you be maximizing giving, across all channels?  Use these nine simple tips to rock your year-end fundraising. Your website: 1.  Supercharge your Home page In this Simple Development Systems podcast, Steven Screen of UberDirect tells us that people aren’t going to your website on […]

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Putting the give (and gratitude) in #GivingTuesday | Mr. Holland’s Opus Foundation

December 4, 2014

Ever since its introduction a few years ago, I’ve struggled with the concept of #GivingTuesday, the national movement founded to create a national day of giving to kick off the giving season  (and counteract Black Friday and Cyber Monday). On the one hand, the thinking behind the created holiday is lovely. On the other hand, […]

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What’s in my Inbox | Making #givingtuesday and year-end personal

December 2, 2014

How are small nonprofit organizations using the power of email to love their donors? Join us every Tuesday for What’s in my Inbox.   Ontario Nature wins with this stunning, simple email featuring a very personal greeting: “Hi Pamela,  I’ve just put a season’s greetings card in the mail to you.  I hope you’ll open […]

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What’s in my Inbox | Thanksgiving thanks

November 26, 2014

Thanksgiving provides the ideal opportunity for nonprofits to simply reach out to their supporters with a message of thanks, no ask.  Here are a few that landed in my in-box: UNICEF’s ‘What I am thankful for this year’ email implores readers to send a message of thanks and support to UNICEF workers on the front lines […]

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November Nonprofit Blog Carnival | An Attitude of Gratitude

November 24, 2014

Here in the US, November marks the month of Thanksgiving and showing gratitude for our blessings. In keeping with the theme, for the past few years, our November Nonprofit Blog Carnival has celebrated with inspiring ways nonprofit organizations throughout the world are celebrating the donors who make their work possible. SDS member Rachel Ramjatten of […]

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