December 16, 2014
Perhaps not surprisingly, some of the biggest lessons in fundraising arise from the act of giving. For the past two years I’ve increased my charitable giving, even starting a ‘mystery shopping’ experiment back in March that continues to this day. Today’s seamless, donor-focused lesson came via St. Jude’s Children’s Hospital. The entire transaction took approximately […]
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December 12, 2014
One of the recent respondents to my Welcome survey wrote that the one thing she wanted to accomplish in the next six months was to “Move at least 50% of my current donors to the next giving level.” When asked what was standing between her and this goal, she responded, “Donors personal limitations.” Remember […]
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