What’s In My Inbox | Premiums in online fundraising? St. Jude’s makes it work!

December 12, 2017

THIS SHIRT SAVES LIVES. SO CAN YOU. It’s a bold opener for an online fundraising campaign. This one from, from St. Jude’s Children’s Research Hospital, specifically targets millennial donors, encouraging them to “Join the movement” through a three-step call to action: make a pledge to donate $20 a month, wear their shirt, and connect through […]

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Power of Storytelling | charity : water’s story will have you reaching for the tissues…

December 11, 2017

There’s a good chance you’ve already heard of the nonprofit known as charity : water, founded over ten years ago by a former nightclub promoter named Scott Harrison. I’ve highlighted them numerous times for their email and online communications, which are consistently on point, and that I want to feature them again should be no […]

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Fundraising Friday | December 8, 2017

December 8, 2017

Blog Roll I love the idea of incorporating our donors’ stories into our website. And many organizations are doing it well, particularly with examples from planned giving donors. But what about exploring this idea even further? This week’s Power of Nonprofit Storytelling. Heifer International produces exceptional fundraising copy, and we’ve featured their digital fundraising examples many […]

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What’s In My Mailbox | Are grandmas really angels in training? A before and after year-end appeal!

December 6, 2017

In November, an emergency appeal letter came in from Diana Russell, Director of Fund Development at Maria Stein Shrine of the Holy Relics, a “place of peace, prayer, and hospitality,” based in Ohio. I’ve worked with them before, and they are a Basics & More Alum. Diana asked if I could liven up their appeal, […]

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What’s In My Inbox | Heifer harnesses cuteness in the name of gifting hope

December 5, 2017

Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. People aren’t exactly sure about the original source of this quote. Scholars have debated its origins for decades, if not centuries. Nevertheless, its truth and impact has endured throughout time. And […]

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Power of Nonprofit Storytelling | What do your donors’ stories look like?

December 4, 2017

I travel from Philadelphia to Connecticut an average of once or twice a month via Amtrak. And when I do, I always take the opportunity to read The National, Amtrak’s bi-monthly magazine. It features some of the best writers around, great regional restaurant coverage, and more. Case in point: I loved the “Getting to know your fellow […]

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What’s In My Inbox | Doctors Without Borders hits all the right buttons

November 28, 2017

The quest to optimize the online giving experience for donors is a never ending one. This isn’t a question of “set it and forget it.” The savvy fundraiser is always paying attention to how individuals interact on their website. And because I am always learning and trying to make things better (and I’ll bet you are, […]

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What’s in my Mailbox | “That’s why your donation is so important.”

November 22, 2017

Development Director Cindy Timmerman of  Community Link has hit a home run with her first-ever fundraising campaign. Cindy, who participated in our Best Year-End Fundraising EVER: The System webinar series, made it a point to attend nearly every session live. She notes: “Community Link hasn’t sent anything like this in the past. I’m working with an […]

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What’s In My Inbox | A Basics & More alum invites their donors into their mission

November 21, 2017

The Coalition for Sonoran Desert Protection is a Tucson-based nonprofit, and they’ve got their online donation systems on lock down. In fact, during my unofficial “Two Gifts a Week” giving study a few years back, crowning them a standout couldn’t have been easier. Their online giving process for making a gift was super streamlined, accessible, and […]

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Power of Storytelling | A Basics & More alum employs storytelling to showcase changed lives

November 20, 2017

Erie Homes for Children, a Nonprofit Storytelling | Basics & More alum, has used storytelling as a tool to illuminate their mission and the wonderful work that donors empower them to do. EHC provides personalized services to people with multiple disabilities and medical needs. EHC’s relationships with those in their care aim to achieve both physical healthfulness and […]

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Fundraising Friday | November 17, 2017

November 17, 2017

How will you be retaining your digital donors? It’s true: donor retention for new online donors is in the toilet. Learn how to keep more of your first time online donors by catching Steven Shattuck’s Motivate Monday session from this week. Featuring one attendee’s thank you email redo. Are you still working on your year-end appeal? A great example from […]

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What’s In My Mailbox | Basics & More Alum has learned the lessons of #donorlove

November 15, 2017

I’m proud to say that Intervale Center is a Basics & More alum who has mastered the lessons behind #donorlove. #donorlove, hashtagged or not, is never a buzzword. #donorlove is the framework that provides the tools for nonprofits to empower their donors and create lasting relationships. #donorlove is dynamic and always in flux, because as fundraisers, […]

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What’s In My Inbox | How will you be retaining your digital donors?

November 14, 2017

Steven Shattuck’s Motivate Monday visit was worth the wait. Due to some technical difficulties, we rescheduled his original session for this past Monday.  Over the course of a half hour, Steven shared his useful tips for how to retain digital donors. The question of how to turn those first dates into committed donor relationships comes up […]

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Fundraising Friday | November 10, 2017

November 9, 2017

Selecting a donor database is one of the most critical decisions your nonprofit will face. Does it make sense to entrust it to a group of largely uninformed opinions in a Facebook group? I spent close to a year deliberating my own CRM selection. Do your organization a favor and read Andrea John-Smith’s guest post, […]

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What’s In My Mailbox | Are you forgetting that important last step?

November 8, 2017

  We agonize over our fundraising appeal letter, we gather our board members together to write sticky notes and hand-address envelopes, and we segment our mailings with the greatest care. But are we forgetting the last step? In our October 30 Motivate Monday session, the Direct Mail Man himself, Blase Ciabaton, joined us to answer your […]

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What’s In My Inbox | NARAL offers a space for donors to share their stories

November 7, 2017

When I was 22 years old, I was introduced to my lifelong love, running. The woman who introduced me to running was a coworker and friend by the name of Tomi (short for Thomasina). When we met, she was a 40-something single mom of four fabulous grown kids. One night, after one of our runs, Tomi […]

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The Pitfalls of Choosing Your Organization’s CRM

November 6, 2017

If there’s one question that comes up repeatedly in various nonprofit Facebook groups and listservs, it’s the database question. Selecting your organization’s CRM is one of the most important decisions your organization will make. Yet far too many nonprofits give more thought to the color of their gala invitation than they do selecting the system […]

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Fundraising Friday | November 3, 2017

November 3, 2017

Blog Roll What happened when one Basics & More member revived print after her organization had gone all digital? Find out in this week’s What’s in my Mailbox. Is there an app to help with your storytelling? You better believe it. This week’s Power of Nonprofit Storytelling. US philanthropy is in trouble. Big trouble. You’ve simply GOT to get cracking and […]

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What’s In My Mailbox | “My board wants to cut print and go digital.”

November 1, 2017

I feel lucky to get a lot of emails that inspire me. Often times, the ones that do are usually notes from Grow Report subscribers, Basics & More students, members, and alumni, and Simple Development Systems members. And then there are times when an email makes my week. I’ll start off by introducing Laura Block, […]

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The Power of Storytelling | Let Grammarly gently guide your nonprofit storytelling

October 30, 2017

I was recently lost within the depths of the Internet. If you’re online often, going down virtual rabbit holes is probably nothing new for you. I don’t remember what I was watching, but I remember the commercials interspersed between the clip. Funny, huh? There’s reasons why the commercials were memorable, though. First off, both were […]

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