Fundraising Friday | November 9, 2018

November 9, 2018

Fundraising is an art form. It’s also a science. And there’s power – real power – in the art of the thank you. A recent study, Learning to Say Thank You: The Role of Donor Acknowledgements, authored by Jen Shang, Adrian Sargeant, Kathryn Carpenter, and Harriet Day, shows just how much your acknowledgement program means […]

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Latest Report Reinforces: Your Thank You Matters

November 6, 2018

Fundraising is an art form. It’s also a science. And there’s power – real power – in the art of the thank you. A recent study called Learning to Say Thank You: The Role of Donor Acknowledgements, authored by Jen Shang, Adrian Sargeant, Kathryn Carpenter, and Harriet Day, is rooted in science and backed by […]

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Fundraising Friday | November 2, 2018

November 2, 2018

Your nonprofit’s thank you letter represents an enormous opportunity to grow a relationship. Are you taking advantage of it? This week’s What’s in my Mailbox features a stunning *before* and *after* thank you letter from the queen of thank you’s, none other than the founder of the SOFII Thank You Letter Clinic, Lisa Sargent. Every […]

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What’s In My Inbox | Opportunities to connect with donors are endless, and Halloween is one!

October 31, 2018

Time and time again, we’ve mentioned that when it comes to reaching out to your donors, there are an abundance of opportunities throughout the year. That means endless possibilities for talking to your supporters and strengthening relationships. For making sure you don’t forget about them and that they don’t forget about you. Holidays are extra […]

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What’s In My Mailbox | See Lisa Sargent’s transformative thank you letter magic in action

October 31, 2018

Lisa Sargent, fundraising copywriter extraordinaire and thank you letter master over at SOFII (and beyond), recently delivered an excellent thank you letter rewrite as a bonus to participants of our year-end fundraising webinar series, so I’m sharing it with all of you. Many thanks to Lisa for sending this one over. It’s from Friends of […]

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Fundraising Friday | October 26, 2018

October 26, 2018

Do you hesitate to share stories that might be controversial or too painful? The Power of Nonprofit Storytelling with why you shouldn’t. Monterey Bay Aquarium with the most irresistible subject line I’ve seen in quite awhile. This week’s What’s In My Inbox. Learn how the Human Society of Northeast Georgia broke their fundraising goal by a […]

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What’s In My Mailbox | Donor-centricity at its finest: HSNEGA breaks goal by 40%

October 24, 2018

The Humane Society of Northeast Georgia’s recent twice yearly newsletter just hit my mailbox. Executive Director, Julie Edwards, said: Earlier this year, our team decided to “overhaul” our bi-annual newsletter, making it more donor-centric and visually appealing (more photos, color, etc.) following a “newsletter audit” by Agents of Good. The results have been incredible… we […]

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What’s In My Inbox | Monterey Bay Aquarium makes a splash with tasteful nudibranchs

October 24, 2018

A staggering 269 billion emails are sent every day. How do you get yours opened? This email, from Monterey Bay Aquarium, read simply: Open for tasteful nudibranchs. Who on earth could resist opening an email that curiosity inducing? With my interest piqued, I read on and found some breathtaking photography inside. Visually stunning photographs accompanied […]

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Fundraising Friday | October 19, 2018

October 19, 2018

How are you keeping it *human* in your email communications? This week’s What’s in my Inbox with a fun take. This quote, from one of my favorite copywriters, Indra Sinha, hangs above my desk: ”Don’t start by writing. Start by feeling. Feel, and feel passionately, and the emotion you feel will come through the spaces in between the words.“ […]

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What’s In My Inbox | Keeping it lighthearted *and* keeping it human

October 17, 2018

Political emails. Every day I receive dozens. And they routinely, for lack of a better word, suck. All about meeting their fundraising goals (and I care why?) or fighting the opposition, and nothing about the kind of world I want for myself and my children. I recently received a GIF-laden email from Allison Walsh, Deputy […]

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Fundraising Friday | October 12, 2018

October 12, 2018

What Happened Next Will Shock You. A story of donor dreams crushed. One that’s all too typical in the nonprofit world. Are you remembering to take a break? A gentle reminder from Nell Edgington. Bloomerang with a reminder: our job is not to brag about how cool we are. Our job is to show our […]

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What Happened Next Will Shock You

October 10, 2018

It was just another day at work in my home office when I stumbled across one of those heartwarming stories from Humans of New York (HONY). I’m sure you know HONY, the Facebook photoblog founded and lead by Brandon Stanton. HONY seeks to share the stories and innermost secrets of humans everywhere. A particular story caught […]

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Fundraising Friday | October 5, 2018

October 5, 2018

Looking for an example of a great enews? Look no further than this one, from Human Rights Watch. This week’s What’s in my Inbox. How did an already good thank you letter get transformed into a device of gratitude, beauty and joy? Check out this week’s What’s in My Mailbox for a thank you letter […]

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What’s In My Inbox | Human Rights Watch’s enews packs a punch

October 4, 2018

A good nonprofit newsletter is hard to find. Finding a well-done enews can be even harder. This recent enews from Human Rights Watch is a good one. HRW is an international nonprofit organization that aims to protect human rights around the world, and they carry out their mission through a focus on research and advocacy. […]

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What’s in my Mailbox | Are you forgetting the most important piece of the puzzle? (Thank You Letter Makeover)

October 3, 2018

Your job, as a fundraising professional, is to secure the money to fully fund your mission. And the smartest way to do that is by building lifetime relationships. The kind of relationships that take your prospective supporter on a journey…from first time gift, to a repeat gift, to monthly and major gifts, to that final […]

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Fundraising Friday | September 28, 2018

September 28, 2018

Are you paying attention to the stories that resonate the most with your donors? Sometimes you don’t have to reinvent the wheel. This week’s Power of Storytelling. When you’re looking to grow your email list, pay attention to your most opened email – the welcome email. A *before* and *after* example in this week’s What’s in my Inbox. Mary Cahalane wonders: Why is it so damned hard […]

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What’s in my Inbox | A *before* and *after* welcome email

September 26, 2018

Imagine a prospective donor has learned about your organization, visited your website, and been intrigued enough to sign up for your organization’s emails. What happens next? Most email service providers offer a standard welcome email template. A little something like this: Welcome to XYZ org. We are happy to have you as a member of […]

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Power of Storytelling | The same old song ain’t ever gonna do you wrong (if it’s the right tune!)

September 24, 2018

In a post from last year, the The Agitator delivered simple, sound advice in their characteristically blunt fashion. So what’s the advice about? Donor communications. Specifically, communicating with continuity and consistency. The Agitator showcases a phenomenal example that’s going 20+ years strong — because it works. Check out the post. Bluntness is what this sector […]

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Ready for year-end fundraising? Start here…

September 20, 2018

Are you ready to totally ROCK your year-end fundraising campaign? It’s been a whirlwind few weeks over at Basics & More™ in our third annual Your Best Year-End Fundraising: The System program. So far, we’ve walked through the dos and don’ts of data segmentation, learned how to create your best story and theme, explored how […]

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Engagement Fundraising is here!

September 18, 2018

Whether you’re an executive director, development director, staff member, volunteer, or, yes, even a donor, Greg Warner’s newest book that he “never intended to write” is what you need right now. And that’s because Greg has a sharp and comprehensive understanding of not only how the fundraising climate looks in 2018 (and beyond), but how […]

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