Fundraising Friday | August 19, 2016

August 19, 2016

In this week’s Power of Nonprofit Storytelling, you’ll learn how Project Return, a nonprofit organization engaged in working with formerly incarcerated individuals, is sharing their stories. And how did one Basics & More alum achieve stellar results with their *very* lapsed donor mailing? Read all about it and download the letter in this week’s What’s […]

Read the full article →

What’s in my Mailbox | A lapsed donor mailing with big results!

August 17, 2016

Today’s What’s in my Mailbox comes to us courtesy of Heidi Zulauf-Mulderink. Heidi sent out this appeal on behalf of Countryside School, an independent elementary school in Champaign, Illinois. “…I took your spring appeal Basics and More course this spring…thank you for your course! The appeal we sent out  – which mostly went to “very” […]

Read the full article →

Power of Nonprofit Storytelling | Effective Storytelling: Profiling Success

August 15, 2016

Project Return is a nonprofit organization engaged in working with formerly incarcerated individuals through equipping them with the education, coaching, and support services that will allow them to not only re-enter society, but to positively contribute to it. PR performs wonderful, life-changing work, and they communicate this through their storytelling. As soon as you land […]

Read the full article →

Fundraising Friday | August 12, 2016

August 12, 2016

This week’s Power of Nonprofit Storytelling is laugh-out-loud funny. Don’t miss it! An unlikely hero with a message: The life of Coleman F. Sweeney Greenpeace knows that their donors are at the heart of their victories! This week’s What’s In My Inbox. Have you wondered about using the monthly giving ask popups? Often referred to […]

Read the full article →

The key to great year-end fundraising? Your brand.

August 11, 2016

By Dan Gunderman, Creative Director, Big Duck And just like that, it’s August, which (believe it or not!) is a great time to take a step back and plan ahead for year-end fundraising season. Maybe you’re already thinking about this…You probably know that nonprofits receive a significant portion of their individual donations during the final […]

Read the full article →

Monthly giving Pop-ups and Do-nots

August 10, 2016

This blog was written for and published by Pamela Grow of Basics & More™ Fundraising. Thank you, Pamela for being a great colleague. She introduced me to the webinar phenomenon and I’ve not looked back since! So, when she sends me a question, it’s a great opportunity to give back. One of Pamela’s members recently […]

Read the full article →

What’s in my Inbox | Greenpeace knows that their donors are at the heart of their victories!

August 9, 2016

I’ve spotlighted Greenpeace before, I’m spotlighting them today, and chances are, I’ll be spotlighting them time and time again down the line, and it’s not very hard to see why. Their donor communications, from their email to direct mail, are consistently on point. Today’s installment came to me through the channel of email and landed […]

Read the full article →

Power of Nonprofit Storytelling | An unlikely hero with a message: The life of Coleman F. Sweeney

August 8, 2016

Humor has the ability to make us laugh, and laughter is the best medicine, but beyond laughter, can humor compel us to do even more? The answer is a resounding “YES!” A new ad campaign, created by the Martin Agency for the Richmond-based Donate for Life, reminds us that this is true, through using a […]

Read the full article →

Fundraising Friday | August 5, 2016

August 5, 2016

Thanks to Andrea Kihlstedt and Megan Hodges for this week’s terrific Power of Nonprofit Storytelling. From baseball and books to real life: Harlem RBI covers all of the bases. How did Heifer International get it right AGAIN? Why with a baby goat named Pamela Grow. This week’s What’s in my Inbox. What lessons can a […]

Read the full article →

What’s in my Mailbox | Standard nonprofit donor newsletter falls flat

August 3, 2016

Today’s What’s in my Mailbox is the Summer 2016 newsletter from Planned Parenthood of Southeastern Pennsylvania. I am a big believer in both print and email newsletters and teach the class Nonprofit Newsletters | Basics & More, where we focus on producing a print newsletter that serves both as a stewardship device and revenue producer. […]

Read the full article →

What’s in my Inbox | Inspire and delight with personalized baby goats

August 2, 2016

When it comes to nonprofit communications, from direct mail to email, personalization is key. If you’ve been following me for any period of time, you already know that this is a tenet that I hold true. An otherwise stellar direct mail package or email message is tainted by a “Dear Friend,” no matter how well-intentioned. […]

Read the full article →

Power of Nonprofit Storytelling | From baseball and books to real life: Harlem RBI covers all of the bases

August 1, 2016

Harlem RBI is a nonprofit founded with the goal of teaching children life lessons through baseball. The organization provides opportunities to inner city youth through the power of teamwork, and baseball. In 2008, in response to a need for better education access, RBI opened the doors to their DREAM Charter School. The institution, an extension […]

Read the full article →

Fundraising Friday | July 29, 2016

July 29, 2016

Are you looking for help creating a video to share your story? Last week I was introduced to Beau Chevassus of Knok Studio, and I liked their work so much we featured it in this week’s Power of Nonprofit Storytelling. Pricing as low as $330. Grab your tissues for this week’s What’s in my Inbox, […]

Read the full article →

What’s in my Mailbox | Results from a simple card mailing

July 27, 2016

During a recent mailbox rifling, I took notice of a mailing sent to me by The Hospice of East Texas. Shortly after opening the envelope and taking a look at the card and response device tucked inside, I emailed the Hospice’s Development Officer, Wendy Frizzell, who is also a Grow Report subscriber and Basics & […]

Read the full article →

What’s in my Inbox | Five years gone: Rachel Beckwith will never be forgotten

July 26, 2016

The sharp knife of a short life, oh well I’ve had just enough time -Kimberly Perry A legacy is often all the more poignant if it is the outcome of a child’s young life cut short, and in the case of Rachel Beckwith, her legacy has spurred thousands of people to make thousands of donations […]

Read the full article →

Power of Nonprofit Storytelling | Knok Studio: cost-effective storytelling and communication with video

July 25, 2016

Knok Studio, founded by Beau Chevassus, is a nonprofit organization with the “mission to mobilize volunteer talent to serve non-profit organizations, churches, and charities by capturing these charities’ stories.” The services offered are available to organizations through three package options that are priced accordingly. The options range from a short introductory video to a single […]

Read the full article →

What’s in my Mailbox | Sierra Club: Only human response can fight imminent honeybee extinction

July 20, 2016

I recently opened my mailbox to find an envelope from Sierra Club, sent from their Oakland, CA office. It was of standard size but packed thick, and that’s what caught my attention second. What caught my attention first? The envelope itself. Because it’s not every day that I stumble across a bumblebee the size of […]

Read the full article →

Power of Nonprofit Storytelling | Greenpeace, Shell & The Arctic: the people versus corporations battle

July 18, 2016

Greenpeace is an environmentally-focused organization with a strong international presence and reach. Through campaigning, they engage in peaceful protest and creative communication as a means to both expose global environmental issues and promote resolutions to these problems. Who Greenpeace is and what they do — the work to which they’re passionately dedicated, and their mission […]

Read the full article →

Fundraising Friday | July 15, 2016

July 15, 2016

On a Scale of 0 to 10, How Appreciated Do You Feel in Your Job? New from NonprofitPRO. All of a sudden Pokémon GO is everywhere! My friend Allyson Kapin with Pokemon 4 Easy Ways Your Nonprofit Can Use Pokémon GO to Engage People. I was honored to work with the Veritus Group over the […]

Read the full article →

What’s in my Mailbox | Reaching Out On a Special Day

July 13, 2016

HOPE (Helping Other People Everyday) Outreach, Inc. is a small-staffed nonprofit dedicated to empowering communities through offering their services to youth, families, and the elderly who need them. HOI’s volunteer force is crucial in carrying out the important work that this organization does, which involves helping people who face a variety of obstacles, including: job […]

Read the full article →